Images by Douglas Friedman
Recognizing that our usual list of urban weekend getaways (Miami, Chicago, New Orleans, San Francisco) now comes with all manner of safety concerns and quarantine restrictions, opting to head into the woods instead seems like a pretty excellent idea right now. But how to do that, without compromising those aesthetic inclinations we have so carefully cultivated over the years? After all, Andre Balazs isn’t exactly opening new hotels in the woods…is he?
Thankfully, amidst all the hospitality doom and gloom, some are still bravely moving forward with newsworthy projects. And one new “must” destination for Eastcoasters during this coming and still very confusing autumn season (it arrives today, as a matter of fact) is Maine’s luxurious Hidden Pond, which is notable for its plush Treetop Lodge accommodations. The latest of these is the newly debuted addition dubbed ‘The From Away Lodge by Todd Snyder,’ for which the preppy-mod designer was enlisted to conjure a gorgeously rustic-chic atmosphere—and has very much succeeded.
Snyder’s eponymous clothing label (founded in 2011) was bought by American Eagle in 2015; and the new suite is inspired by his current ‘From Away’ runway collection for L.L. Bean. So…you get the idea. Collaborating on the project were Kennebunkport’s Hurlbutt Design, and another Maine native, Krista Stokes.
The suite itself is a generous 1099 square feet, and is what you would picture in your dreams, if you were dreaming about a new paradigm of elegantly woodsy design. Indeed, you’ll find no hipstery tweeness or cutesy-frilly anything here; rather, dark woods blend exquisitely with a color scheme of deep reds, greens and blacks, with fabric choices tending to tweed, shearling, even military canvas. L.L. Bean is specifically referenced via bed covers and pillows in its iconic red plaid print. There are also ABC Home patchwork rugs, pebble-stone tiled bathroom showers, even a genuine Herman Miller dresser.
It’s all characterized by a very contemporary unclutteredness…while also evincing a strong sense of local history and heritage.
Best of all, it also flaunts so many of those cosmopolitan signifiers and amenities that we have come to appreciate and expect, even when we’re staying in a tree. To wit, vintage accessories, a wet bar, a pair of handsome gas fireplaces, local artworks from the nearby Corey Daniels Gallery, and signature scented candles by Snyder himself.
“I was honored to design this suite at Hidden Pond,” Snyder enthuses. “We called it ‘From Away’ because when you’re visiting Maine, you realize you’re either a Maine-Ah (from Maine) or From Away (not from Maine). I had a lot of fun translating the collection’s concept to the suite’s design aesthetic. It’s a reflection of how inspired I was by my first trip to Maine—the beauty of outdoor life, the people and the traditions. I hope a stay in this suite will help guests appreciate what makes Maine such a special destination.”
All things considered, the $1000 a night price tag is perfectly reasonable. And if you can splurge on The From Away Experience Package, the $10,500 will get you a five-night stay, a Porch Picnic for two, a 30-minute one-on-one virtual styling session with Snyder himself, a Todd Snyder VIP card (which entitles you to 30% off all TS merchandise for a one year period), a $200 L.L.Bean gift card, and private access to the L.L. Bean Outdoor Discovery Program, which might include paddle boarding, kayaking, clay-disc shooting, fly-casting, archery…and other such un-city-like adventures.
Oh, and since downtown Kennebunkport is a few miles away, social distancing will have already been sorted for you.