The reigning princes of LA nightlife, sbe, expand their empire into the Magic City with the swish SLS Hotel South Beach. Never one to be outdone, the talent enlisted for the SLS by sbe’s Sam Nazarian is enough to send most of Miami’s hospitality honchos scrambling for a renovation plan. And with the two eponymous culinary masters helming The Bazaar by Jose Andres and Katsuya by Starck, as well as an 8,000-square-foot Beach outpost of sbe’s Hyde nightclub and rooms flaunting an almost-Versailles opulence, expect a curious convergence of rhapsodizing foodies and lounging beauties.
If you must get into trouble, do it at the Chateau Marmont. Site of John Belushi’s last toga party, Jim Morrison’s fall off the roof, and Led Zeppelin’s flying TV sets. Pulls stars for private bungalow overnights and rock n’ roll debauchery. Bar Marmont still abuzz with HWood a-list. Lovely garden perfect for intimate interviews, while shaded pool is one of the most magical spots in the county.
From Jean Claude lacovelli (he of his late, lamented namesake Soho restaurant), Stephane lacovelli and Vincent Biotier. Just 14 rooms, clustered around stunning, “hanging garden” courtyard – like something you might find in Aix-en-Provence. Chambers are modern but cozy – deluxe have balcony overlooking patio. No restaurant, but Soho is downstairs and Nolita, LES just a short walk.
A sensation in Miami Beach – part artful cocktail bar, part cheap sleeps. Has new home in Chicago’s upscale River North. Private or shared rooms, unfussy style with quirky art touches. Cafe Integral for morning jolt. But Broken Shaker is scenester spot, with snarky cocktails like the Banana Rum Manhattan and Cocoa Puff Old Fashioned, and a side of “street food” bites.
Was inevitable, fashion fave hotel brand makes home in NYC. Stands stylishly above 57th, in veritable showdown with Park Hyatt across the street. Roman Williams designers Stephen Alesh and Robin Standefer didn’t skimp on the swank – much more “moderne” than modern, feels like it might have been around since 1940’s. Some rooms have massive windows that open(!) onto Central park views. Kingside restaurant is as cool as Midtown gets, but The Roof is where the real buzz happens.
Viceroy Group’s first hotel in SF. Eco-aware, and Kelly Wearstler design sensibility throughout – makes for lots of light woods, soothing colors. Though dramatic S&R Lounge, with its dripping chandeliers and classy bean bag chairs, adds a touch of signature KW glamour and cheek to the proceedings. Blue Bar, excellent Cavalier restaurant, foosball and billiards tables mean you need not even leave the hotel.
Perpetual HWood celeb parade makes home in South Beach. Opulent Euro-Morrocan decor slightly toned down to Miami tastes. Rooms have bright colors, boho touches. 12,000 square foot rooftop pool gloriously free of boozy socialites. Cleo is fabulously luxurious place to nibble exotic Med cuisine and ogle the beautiful peoples. But room key gets you access to all sbe Miami hotspots, including those at the SLS and Raleigh. Good deal.
Hip and cheeky boutique hotel, blend of de rigeur old timeyness and kitsch art touches. Rooms are simply styled, no fuss, but comfy. Berkshire Room does ace cocktails in spectacular space, looks plucked from David Lynch film. In house West Town Bakery is sweetsters mecca.
Natty riposte to the city’s more prim and proper five stars. To be sure, its deco inspired structure is adorned with stylistic cues from none other than Coco Chanel; and the vibe is decidedly au courant all around. Sleek (and big) rooms start at 614 sq. ft., and the stylish Astoria Suite comes with a fireplace and fully furnished terrace. Saunter elegantly on up to the second floor Bernard’s Bar for a sophisto evening of classic cocktailing. Elysian Spa is acknowledged as one of the best in the nation, so be sure to book ahead.