She is undoubtedly one of Korea’s buzziest artists; and if you still believe that music has the ability to save us all, there’s something almost ambassadorial about CIFIKA arriving on these shores come March – what with all the seething political tensions between the US and the Korean Peninsula.
But mostly we’re just loving her sultry, sexy, somewhat mystical new single “MOMOM” – which is a high-profile collaboration with Korean indie rock star Hyuk Oh. It’s already caused a stir back home, and for good reason.
The title of the song actually translates as “body and soul.” And with its 80s-esque electro-pop grooves, its lush, echo-soaked sonic soundscapes and mantra-like chanting, it’s equal parts carnal and transcendental. As CIFIKA explains of its origins, “We started off from thinking our minds and body are inseparable.” We decisively concur.
The hyper-sensory video, which BlackBook premieres here, combines purposefully grainy footage, frenetic, hypnotic animation, no small number of wildly colorful characters, and, well, several stuffed panda bears. Surreal doesn’t even begin to describe it.
“Hyuck, [director] Oui Kim and I were sharing memes one day,” she recalls, “and thought about executing our visuals utilizing the concept of meme. Something fun to watch, rather than being serious and deep. We tried to show how we all want to be free from stereotypes we have in our body and spirit, and by having a funeral of the memes, we set ourselves free from media.”
Her new EP PRISM will be released sometime this spring. But in the meantime, she’ll be embarking on what will actually be the most extensive Stateside tour by a Korean artist…ever – including a stop at SXSW in March. Don’t miss it.
CIFIKA US TOUR DATES
Sun, 3/4 Seattle – Barboza
Mon, 3/5 Portland – The Analog
Wed, 3/7 San Francisco – Brick & Mortar Music Hall
Fri, 3/9 Los Angeles – Moroccan Lounge
Tue, 3/13 El Paso – Neon Rose
Fri, 3/16 Austin (SXSW) – The Belmont
Mon, 3/19 Dallas – RBC
Wed, 3/21 Kansas City – miniBar
Thu, 3/22 Columbia – Cafe Berlin
Fri, 3/23 Chicago – Virgin Hotel
Sun, 3/25 Grand Rapids – Founders
Mon, 3/26 Cincinnati – MOTR PUB
Fri, 3/30 Nashville – Analog @ Hutton
Sat, 3/31 Atlanta – Drunken Unicorn
Wed, 4/4 Washington DC – Songbyrd
Thu, 4/5 Philadelphia – Creep Records
Fri, 4/6 New York – Mercury Lounge
Sat, 4/7 Boston – Middle East Upstairs