Think Spring! Whit’s New York Surfer Girls

I don’t like talking about what I see at the Spring/Summer fashion shows until I’m finally teetering on the edge of Spring/Summer. Perhaps fashion eds have a terribly short memory span, rendering them unable to recall what summer—one that ended approximately 30 minutes prior to the start of fashion week—felt like. Like, “Wow, denim cutoffs! I just can’t remember what they’re used for.” WHIT’s Spring/Summer show, which popped off last September, was a particularly memorable one.

Memorable because it made me realize it would be close to nine months before I would be able to style my hair with ocean water and head to Surf Lodge. Thankfully, we’re just close enough to real spring to talk about WHIT’s swinging 60’s hair, and dewey skin without getting sad.

Comprised of 19 looks, WHIT, the line from Brooklyn-based designer and niece of Kate Spade, Whitney Pozgay, tapped into the surf culture to create the mood of her collection, The Ceco space was lit by grainy surf movies from the ‘60s (see also: Surf Lodge, whose décor is accented by similar videos on rotation), and the center stage was a sandy deck that looked as if it was uprooted straight from Montauk.


The swinging hair and dewy makeup really bolstered her ’60s surfer girl mood, and Whitney used Bridgitte Bardot as a reference for messy hair, kohl-rimmed eyes, and nude lips.


The hair (by Bumble and Bumble) had was natural with some backcombing at the crown of the head. I’m quite certain they must have used their magical South Surf Spray.

Here is a video used in WHIT’s Spring show, a little more inspiration to get into the swing of spring:

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