Back in June, it was announced that Tom Ford would be expanding his cosmetics line beyond his cult-favorite fragrance Black Orchid and small collection of nail and lip colors. Early ads for the new collection featured richly-colored hues, a Studio 54 vibe, and high drama, and starred the man himself (he told WWD that sales are better when he appears in a campaign) next to Lara Stone. As we get closer to the fall launch, more images of what we can expect from the expanded line have been released.
The collection will include 132 pieces and a full range of skin care that includes a serum, primer, and cleanser. “The approach is practical, architectural, and I use the same vocabulary whether I’m designing clothing or color cosmetics,” Ford told WWD.
Apparently, Ford has always had his eye on doing a line of cosmetics. With Estee Lauder as his partner, he first created Black Orchid , followed by lipstick, which, as the designer notes, sold out “again and again,” proving his marketing know-how. “My intention was to do color cosmetics out of the gate, but not everyone else was convinced.” The lipstick line will expand from 12 to 18 colors and two new scents will be added: Santal Blush and Jasmin Rouge. For an image-maker like Ford, who’s always relied on heavy doses of fantasy, his approach to make-up is surprisingly practical. “You need to understand the face and compensate for the architecture of the face. A nice thick brow is the key to a youthful look.”