Who knows if it was a particular upcoming rockstar wedding that inspired their new line, or if Victoria’s Secret already had the Sexy Little Bride line in the works, but the fact that their supermodel spokesperson, Lily Aldridge, happens to be getting hitched to her Kings of Leon boyfriend this May is a lucky coincidence for the lingerie label.
Call it a windfall for VS, but Lily Aldridge was happy to promote the new bridal lingerie line and new “Forever” beauty collection as a bride to be. She’ll wed King’s Of Leon frontman Caleb Followill this May in California. The 25-year-old model was on hand for the in-store launch at the Victoria’s Secret flagship store in Midtown this past Wednesday, showing off “Just Married” underwear and cheesy-cutesy bridal teddies, among other nuptial tidings like white thigh-highs and a matching corset.
She didn’t say too much about the upcoming ceremony—it could get awkward while hawking white lace thongs—but she did talk to Page Six about the upcoming affair: “We’re both foodies and we cook, so there will be yummy food.” Food aside—here are some images of the Midtown event, sans Followill.