Associating a new scent with footwear isn’t a branding initiative I’d call bulletproof, but I was nonetheless intrigued to find a save-the-date invite to a press launch for a new fragrance from stiletto hawks Jimmy Choo in my inbox this morning. Not that it’s surprising that Jimmy Choo, the legendary accessory company made infamous thanks to Carrie Bradshaw, should be releasing a fragrance. In fact, it’s been a long time coming – rumors of a Choo fragrance have been brewing since early 2007.
Three years ago, J.C. penned a 12-year deal with Paris’ Inter Pafrums SA, which has licensed fragrances with Burberry, Lanvin, and Paul Smith. Back then, Tamara Mellon, the founder and President of Jimmy Choo, considered creating her own scent one of her ultimate goals:
“It has always been my vision to fully accessorize the woman, and fragrance is an integral part of the modern wardrobe. I look forward to bringing this important aspect of my vision to life.”
The contract went into effect in January of 2010, and the fragrance was said to be launching in Spring of 2010. After keeping ladies waiting for years, Mellon has finally been able to schedule a release date for her dream fragrance, or at the very least a press preview for this November. Good thinking: holiday shopping season is just around the corner.