Steven Rojas is usually so put together, people assume he’s gay. He explained his appeal when he was named one of New York’s Mr. Rights “Some girls see guys dressed in Thom Browne or some sort of amazing suit, and they’re like, ‘Wow, what’s that dude’s deal? Is he gay?'” Often described as a ‘Man About Town,” Rojas balances the late nights of a full social calendar with a demanding career as a fashion director at Archetype Showroom, always appearing dapper, fresh and awake. Here is how he does it (it’s a surprisingly simple routine).
When you wake up in the morning after a long night out, what do you usually do to save face? I always have a nice shave to make me feel a lot better and put on a nice outfit! Do you get ready differently for a night out, versus a day of work? Day outfit would consist of a combination of blazers, ties, bow ties, khakis and a button down shirt. I just got the ACL x Steven Alan white button down and I love it. I have a sick obsession with white button down shirts and white sneakers. I also wear a lot of denim (obsessed with my Surface to Air jeans) with a new pair of Converse or penny loafers, V-neck sweaters (I love my Oak deep-V sweaters and my J. Crew cashmere blend sweaters). For night I usually pick a LnA V-neck T-shirt in white or black, with a leather jacket (in love with my Surface to Air x Kings of Leon jacket) and jeans with a skinny fit. My sneakers are usually Converse x Comme.
Skin-care essential: Soap and water. I should probably take better care of my skin … I’m a total guy with this and bed stuff.
Exercise routine: Does walking to and from my office every day count?
Anti-aging tip: NO SMOKING.
Must-have hair product: A tiny bit of Murrays! Biggest indulgence: Huh?
Hair Salon: Never been to one. I’ve cut my own hair since I was 16. Product line you’re obsessed with: I’m straight, so none.
Shower essentials: Water of course.
Your Scent: Burberry Brit. LOVE LOVE LOVE
Biggest Splurge: Myself.
Favorite breakfast spot: Balthazar — it’s right by my office and always a good scene. That and Yuca Bar on Avenue A. Great steak and eggs there.