Your Beauty Drawer is Getting Glossier and Glossier

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In 2010, Emily Weiss changed the game with Into the Gloss, the first site of its kind, giving women everywhere a look at the step-by-step beauty routines and product favorites of tastemakers around the world. After photographing countless medicine cabinets–some of the best curated assortments of products in NYC and beyond, Weiss is putting the ITG stamp on products going in those very cabinets. Case in point:

So it’s with endless experience and the opinions are many in-the-know women that Emily decided to “reset the beauty game.”

Glossier, ITG’s new in-house line, has started with four products, some of which are being hand-delivered by Emily herself. The line will be released in phases. Phase 1, out today, focuses entirely on skin care, because as we at BlackBook certainly believe, healthy, radiant skin is really the primer for any makeup.

The whole Phase 1 set is $80 and contains the first four products with their white and pale-pink minimalist branding. Part one: a soothing facial mist made with roses and aloe (conveniently, two of my fave ingredients). Part two: a priming moisturizer for use alone, or not. The “balmdotcom” is an all purpose salve and finally, the perfecting skin tint–for the “imperceptible wash of color” that exists “In the land between bare skin and makeup makeup.” And, these days, that’s kind of the land everyone wants to be in anyway!