She may be the face of YSL’s signature perfume, Opium, but Emily Blunt isn’t exactly sure why. When the Telegraph UK asked the insecure star of The Devil Wears Prada why her the label tapped her as its face, Blunt’s answer was. “I’ve no idea. There was no one else?” She continued: “They made a mistake, a terrible mistake.” But mistake or not, Blunt recently made her debut in a commercial for the brand, which features a Mexican standoff between Blunt and a leopard who stands between her and her Opium.
Blunt had been offered other campaigns in the past, but was drawn to Opium because “there’s such an aura of scandal around this perfume that I was quite attached to.” Watch a behind-the-scenes video of the ad here.