Images by Elizabeth Cohen
For all the dissemination of style minutiae during New York Fashion Week (as well as those in Milan, London, Paris), there’s curiously very little focus on, well, hair.
But a genuine highlight of last week’s NYFW was the FW18 runway show by NYC label Kaimin (lorded over by the South Korean born designer / filmmaker / conceptual artist of the same name, and known for dressing stars like Björk and Lady Gaga) for its fourth collection, titled Oriental Garden – Utopian Discord. It featured – yes – “vagina mohawks,” striking merkins realized by stylists from Australian hair collective Prema, led by Creative Director Dale Delaporte (with an assist by Charlie le Mindu), and using exclusively ANTI hair products. The theatrical coifs played dazzlingly on the early ’80s trend towards skyward styling, and caused one of the great sensations of the week.
“Kaimin’s latest collection really pushes the themes of individuality and the power of being the best version of one’s self,” says Delacourte. “Unapologetic pride in all aspects of your own uniqueness is an overriding theme that we wanted represented both in the mohawks – which were individual to each model (although with commonalities) – and the merkins, where we mirrored that model’s hair look.”
Creative Consultant Elizabeth Cohen described it thusly: “The Kaimin show had this incredible energy emanating from the powerful, diverse models displaying this explosion of creative talent, with a very modern digital tech vibe. Kaimin’s wildly imaginative designs were integrated with PREMA hair stylists bringing it to life with the extraordinary mohawks – and all combined with spectacular visual art projected throughout the show.”
Prema, originating in Sydney, actually opened their first NYC salon on the Lower East Side just about a year ago (flamboyant rapper Brooke Candy is a regular) – but are already garnering a significant amount of attention here. Along with ANTI, they were notably very busy last week – they also created signature looks for the Barragán FW 18 show.
Expect the buzz to continue. Prema will be hosting regular “in salon” events in collaboration with local LES fashion designers, artists, musicians, dancers, body painters, Tarot card readers, etc.