El Perro Del Mar
We can always count on Scandinavians to reinvent life with the perfect balance of artistry and pragmatism. And while Sweden has hardly had a real lockdown in comparison to most other European nations, it’s not to say Stockholm artist collective INGRID didn’t know how to turn a highly stressful situation into a showcase for the depth of their talent.
And indeed, they’re coming back with a second installation of their successful virtual festival, this one kicking off on Friday, May 29. 36h INGRID’s maiden voyage happened at the end of March, as artists’ tour schedules came to a screeching halt. While trying to host a festival online was a gamble, it turned out to be a brilliant idea for audiences and artists alike; the 36-hour extravaganza managed to draw in more than two million viewers, and raised significant funds to help support those musicians trying to make up lost wages.
Featuring local megastars Peter, Bjorn & John (who also happen to head up INGRID), along with other homegrown acts such as Freja the Dragon, OLSSON, and Tove Stryke, success came both at home and abroad—so much so that fans begged for an encore.
Peter Bjorn & John
“As if the world wasn’t weird enough before this latest kick in the face, we are more confused now than ever,” observes PB&J’s Peter Morén. “Hard to know up from down, darkness from light, wise from stupid. The only thing we can be sure about is that we can and want to play music; so that’s what we will do.”
36h INGRID #2 will flaunt another fantastic lineup of Swedish talent, including El Perro Del Mar (Sarah Assbring), dynamic pop duo Icona Pop (who just released a single, “Right Time,” with Hayden James) for a DJ Set, The Hives’ Pelle Almqvist (also a DJ Set), Amason’s second-ever live performance and Miike Snow’s Pontus Winnberg.