New Gucci Watch Campaign Riffs on Meme Culture

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Gucci’s creative director Alessandro Michele proves his knack once again for being in tune with today’s youth culture. Indeed, the new watch campaign for the collection Les Marché Des Marveilles plays on the idea of memes, using the hashtag #TFWGucci (That Feeling When Gucci).

The designer enlisted meme creators to market the watches around relatable situations, often times employing humor. However, the past few days have shown that perhaps this time Gucci might have tried a little too hard.

The Internet world has been split on their judgment of the memes, some finding them cringe-worthy and unoriginal, with others finding them funny and relatable. All of the artwork can be viewed on Gucci’s microsite specific to this campaign. Browse on and judge on!






INTERVIEW: Angela Missoni on Her New ‘Salotto’ Art Project

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Enter Angela Missoni’s salotto, or living room, above the Missoni boutique on Madison Avenue, and it’s like being transported to nonna’s house in Italy – except with a whole lot of creativity thrown into the mix. The space is meant to make Missoni’s friends and customers feel like they are a guest in one of her homes; and indeed such was the case as right away when an Italian assistant insisted we have an espresso and some lasagna. With a quick stroll through the intimate space, that image is fortified by personal pictures and memorabilia from Missoni’s family. In the corner sits a stunning mosaic round table, where guests can interact while making crafts and bond through the beloved Italian arts of conversation and food.

The space is also meant to be an immersive experience of contemporary art. Dispersed around the salotto are art pieces from Missoni’s personal collection, some of which are available for purchase. It’s all part of the brand’s ongoing Surface Conversion project, dubbed as such from the concept of Missoni lending the space to artists to convert as they will.


© 2017 Scott Rudd @scottruddevents


This particular exhibition, the second in the series, is dramatically titled Surface Conversion Presents Kreëmart “Salotto Angela Missoni,” and was dreamed up by Missoni’s longtime friend Raphael Castoriano, the founder of Kreëmart – which brings the worlds of art and sugar together. As Missoni mentions, the two share a similar aesthetic; hence was born the idea of the performance art piece on display, “La Veglia,” by artist Romina de Novellis – who unravels 20,000 meters of custom-made red Missoni yarn in a contained area. In order for the intimacy of the piece to be achievable, Castoriano suggested the space also be intimate…thus, the birth of the salotto.

“La Veglia” the performance was by private invitation only – the result, an intricate sculpture of yarn, will be on display afterward for the general public.

We caught up with Missoni to discuss the project more extensively.



 How did the idea of this project come about?

It started a few years ago, thinking that maybe this location, this shop, this area is full of interesting art centers – and I thought of an art space. I have a lot of friends and parties so I thought let’s make an interesting space, a project that I called Surface Conversion, which means I give out the space to an artist to reinterpret it. The artist this past November used the windows. For this project with Romina I made her a special yarn for her performance. Since it is a “home” performance, it needed to be done in an intimate space. So basically this became an installation like my house, like a salotto, so she could perform. In fact this area could be my house, because any artist that you see around, those are all artists that I have.

Tell us about the process of choosing the artists for the salotto?

I am not a professional collector and I don’t call myself a collector. I am an assembler. There is no regular process. I might bump into an artist at a fair, but fairs are becoming too much, too much stress…it’s not anymore what I like to do. One of my bigger passions is flea markets. I also love second-hand shops, so my house is a mix up of values – even though the pieces are all precious to me. I often reassemble as well, bringing a second life to abandoned pieces.

In fashion, you seem to be drawn to ethnic elements. Does that also attract you in art?

I am very much attracted to arts and crafts, so I do have a fascination for artists who work with texture or artifacts. But at the same time, I also have a big fascination for conceptual artists, which is exactly the opposite. I am a very curious person, attracted to many, many things, those that surprise me.

What are your favorite museums and galleries here in New York? And worldwide?

Definitely the Guggenheim. I love the Smithsonian museum [in D.C.]. I try to see them all. I love the MET. I try to go to Naples once a year, and I make a point that I try to see all of the city. So this year it was the Museum of Capodimonte, at which I saw Barroco Napolitano. Last year I went to see Pompeii. I stop at Museo Provinciale della Ceramica di Vietri, and I get so inspired by the tiles there, every time! I just am very, very curious. Yesterday a Mexican artist stopped by and showed me her work through her book. And I said, but I know your work, I saw an exhibition of yours ten years ago in Puebla. And she was amazed! So it’s how I am, sort of random and curious.

This conversion space for artists – could it one day be a host space for aspiring designers?

No, not at the moment. But actually one thing I would really like to do is a museum for Missoni…and to make the history available for young designers to study – because I have amazing archives not yet organized. It’s sixty-five years of fashion history, so it would be great if I could do it.

What is your ultimate goal for the surface conversion project?

My goal for this project is to really give another vision to the store, to give the customer a different experience. And for me to find a reason to come to New York! But really to have a space to see people, since I don’t have a house in New York. I think we will go with this project until the summer, and then I have a new one in September.

Paris Fashion Week: Revisiting Decades of Style

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Image: Kenzo 

Paris Fashion Week has been ongoing for a few days now, and as always chic luxury is served. Designers seem to be drawing elements from the decades of the 60s, 70s, and 80s. Although many trend-setting designers have still yet to show, here’s a summary of potential trends.

60s: Pastels and Pop Art

Numerous designers opted to not shy away from color. Some opted for a feminine vibe with the use of pastels while others were bold with the use of Pop Art colors. Beautiful pastel pinks and baby blues were seen at Rochas, while Carven and Lanvin brought peachy prettiness.
The whole spectrum of Pop Art colors –– from hot pink, to jazz blue, to chartreuse yellow, was seen at Kenzo – La Collection Memento and Guy Laroche.


70s: Flowery/Psychedelic Prints, Easy Silhouettes, and Earthy Colors

The 70s continued continued serving as a major source of inspiration. Prints ranged from plaid, as seen at Chloé, to flower power at Vanessa Bruno. Meanwhile, Dries Van Noten and Manish Arora presented psychedelic-inspired prints.
Silhouettes of the decade were also prominent. Isabel Marant presented flowing boho dresses, while billowy tops were seen at Carven. Fur statement-making coats were also prime du jour, as seen at Balmain, Faith Connexion, and Wanda Nylon.
Earthy and muted colors were also prominent on the runway.


80s: Power Silhouettes

The 80s: a decade remembered for powerful women! Strong, square shoulders were a major trend the past few days, being seen at Carmen March and Saint Laurent. High-waisted cinched pants also made a strong return, as seen at Carven and Isabel Marant. On the other hand, Chloé reminded us of the easy-breezy coolness of track- suit pants.




Designer – Illustrator Collaborations That Blew Us Away

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When two of the best worlds collide, art and fashion, something spectacular is bound to happen. We spend all day with our faces glued to screens; hence things that are hand-done have a special appeal. Perhaps this is why fashion has turned more and more to collaborating with outre artistic talent. Here we take a look at present and past collaborations that stunned.


Gucci – Jayde Fish

Illustrator Jayde Fish is perhaps the hottest illustrator of the moment, thanks to her collaboration with Alessandro Michele, Gucci’s creative director. Michele discovered Fish through Instagram, and for his Spring 2017 show he created an eccentric collection by transforming Fish’s elaborate illustrations into beaded embroidery and prints. Just like Michele, Fish’s aesthetic is fun and quirky with a bit of vintage flavor – thus it was no wonder that the collection turned out to be a big hit.

✨Blouse, skirt & scarf #gucciss17 ✨

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Krizia Robustella – Marcos Cabrera

Marcos Cabrera is a very hot Barcelona based illustrator and graphic designer. Most of his work is commission based, but his penchant for strange things like zombies and monsters caught the eye of iconoclastic streetwear designer Krizia Robustella, who debuted his illustrations for her Fall 2017 collection during Barcelona Fashion Week.


#jollydeathcrew fw 2017-18 #kriziarobustella prints by @marcos_cabrera sneakers @reebokclassices @080bcnfashion

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Krizia Robustella – Nicasio Torres Melgar

Another great talent to collaborate with Krizia Robustella is Nicasio Torres Melgar. For her 2016 collection dubbed ‘Black Street’, an homage to the streets of New York, Torres created graffiti prints of animated faces from the past.


#blackstreet fw 2016-17 @080bcnfashion #kriziarobustella print @nicasio_torres photo @lenasonrie

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STORY – Donald Robertson

Donald Robertson was a suburban dad with a nine-to-five job and an art school failure before his assistant helped propel him to fame through social media. Now he’s a fashion favorite, having collaborated with the likes of J. Crew, Canada Goose and STORY (to name a few). His cartoonlike depictions of everything and everyone have also won him big celebrity fans: Beyoncé uploaded a photo of a custom-made Robertson handbag.


@thisisstory my blank canvas tees! @jfclothingco ! @alysstyler muse

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Comme des Garcons – Joseph Ari Aloi

Joseph Ari Aloi is a fascinating New York-based multi-media artist and tattooer. His abstract and tribal influenced aesthetic caught the attention of Rei Kawakubo for her Comme des Garcons 2015 menswear line. Aloi adorned Kawakubo’s pieces with collages of abstracted script phrases like “Born to Die”, giving the illusion of a fully tatted body.



NYFW Wrap: Fashion Got Political

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New York Fashion Week is a wrap – and, motivated by divisive Trump policies, political statements were a major trend. From newcomers to the well-established designers, the shows provided a platform for designers to express their opinions on hot-button topics such as women’s rights and the immigration ban.

Slogans on shirts were all the rage! Christian Siriano strutted his models in T-shirts reading People are People, while Jade Lai of Creatures of Comfort’s message was We are all Human Beings. But it was Prabal Gurung who made the most noise,  declaring The Future is Female, I am an Immigrant, Revolution has no Borders, and Stronger than Fear.

Other designers, such as Michael Kors and The Row, opted for more subliminal messages; the former sent out models in oversized sweaters with the word Love across the chest, while one of the latter’s looks was a white shirt with the word Hope sewn at the cuff.



Statement-making accessories also proved quite popular. Rio Uribe of Gypsy Sport opened his show with a speech about the plight of refugees living on the streets. Soon after, models came out sporting hats that read Make America New York, We Need Leaders and This Land is Your Land. Meanwhile, things at LRS Studio got cheeky, literally. Models walked out wearing undies that read Fuck Your Wall and No Ban No Wall.

Amongst all this antagonistic spirit, Tommy Hilfiger and Calvin Klein reminded us to unite as one. Hilfiger started the ‘white bandana’ movement at his LA show by having models tie them on their wrists, a message in support of humankind. Calvin Klein extended the uniting spirit by handing them out to his attendees before his NYFW show.


New York fashion week #LRSstudio#fuckyourwall

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NYFW Trend Roundup: From Americana to Old-School Glam

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Fashion matured this season. Designers revolted against a market that seemed over-saturated with teen nostalgia and opulent embellishments. Gone were the brand logos, street-wear craze, and rockstar accessories. In lieu, sophisticated glamour, sleek suits, and Americana spirit took center stage.

Here we round up what the biggest trends were from this season. Considering many designers jumped in on the ‘see it now, buy it now’ phenomenon, many collection pieces are already sold out. Best to start getting that wardrobe ready now!


Stuart Vevers catapulted Coach to new levels with the revival of the Americana spirit – and that tribute to heritage proved to be contagious for many designers this season. A modern rendition of the cowboy look included leather vests, embroidered denim, and boiler suits. The barren land of the plains also made a significant impact with the incorporation of paisley prints, earthy color tones, and shearling fur.

Thank you to our RTW workshop ⚡️🙌⚡️🙌⚡️#CoachFall2017 #NYFW

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Old-School Glamour (velvet as formal wear, renaissance brocades, fur)

Decadence is here to stay. Velvet, fur, and rich fabrics continued to be staples. Lurex knits and ornate brocades were also thrown into the mix. The modern Renaissance woman continues to charm!

#silkvelvet #ullajohnson #bts #aw17 ✨🍁🥀

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Suit Up

The suit was galore this season, from oversized to tailored. Thom Browne even opted to base his entire collection around the traditional button-up suit. A sleek color palette along with classical fabrics made for a mature and dark vibe.

The New ‘Antwerp Six’ Designers You Need to Know

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Antwerp owes its reputation to the pioneers of the new Belgian fashion movement: the dubbed “Antwerp Six,” consisting of Walter Van Beirendonck, Ann Demeulemeester, Dries Van Noten, Dirk Van Saene, Dirk Bikkembergs and Marina Yee. These designers were and are synonymous with radical, fearless fashion gestures.

The group, who all graduated from Antwerp’s Royal Academy of Fine Arts between 1980 and 1981, presented an early, avant-garde vision of deconstructed, moody minimalism against the norm of ’80s excess – a vision that solidified Antwerp’s place in the fashion pantheon.

The Antwerp Six movement has inspired generations of talent, including Raf Simons, Haider Ackermann and A.F.Vandevorst. Hence, many continue to wonder what it is about Antwerp. In truth, the answer remains an enigma.

The high point of their local fashion season is Antwerp Academy’s annual student show, which attracts more than 6,000 international visitors. The highly selective school draws worldwide talent to take root in Antwerp, and when their studies are over, many choose to stay put – while a lot more pursue becoming global stars, presenting in London, New York, Paris and Milan.

The Royal Academy, however, is not the only institution giving birth to rising talent. Below, BlackBook profiles some of the most promising newcomers, some of them from the esteemed Academy, and others from neighboring Belgian institutions.

Christian Wijnants


Fall 2016 (via Vogue)
Brussels-born designer Christian Wijnants is one of Paris Fashion Week’s most promising new designers. Having won the coveted Woolmark Prize, his knits appropriately show a high degree of sophistication and construction. Wijnants also revels in oversized silhouettes, bold graphics and deconstructed layering, his designs reaching that perfect balance of elegance and coolness. In an interview with Elle China, he said “I think it’s cute if girls have more of a boyish, stronger character—but are not too showy.”
It’s no surprise fellow native Dries Van Noten named Wijnants’ Royal Academy graduate collection the “Best Collection” in 2000. Following the launch of his label in 2003, Wijnants has since sold his collections to more than 100 boutiques worldwide, including Barneys New York. But perhaps the proudest moment was in September of 2015, when Wijnants opened his first flagship store in Antwerp.

Jean-Paul Lespagnard


Fall 2015 (via Jean-Paul Lespagnard)
Jean-Paul Lespagnard is an artist of many talents and a self-made marvel, having studied visual arts in Liege before continuing his education in Luxembourg. He began his career as a stylist and costume designer, and now approaches design like creating multimedia works of art, incorporating  everything from photography to 3-D objects into his clothing. Armed with a fun, functional and free aesthetic, it’s no wonder his shows attract such a wide range of fans.

Cedric Jacquemyn


Spring 2014 (via Fucking Young)
Cedric Jacquemyn graduated from the Royal Academy in 2010, his menswear clearly reflecting the poetic undertones and avant-garde construction of the original Antwerp Six. In an interview for Nero Homme, he said, “To me creating a collection always starts from a concern, an emotion.” Jacquemyn is very conscious of his fashion, focusing on quality production within his atelier or with Belgian-based production companies. He once said that “shops becoming more like galleries is the future of fashion.”

Devon Halfnight Leflufy


Fall 2016 (via Devon Halfnight Leflufy)
Vancouver-born designer Devon Halfnight Leflufy moved to Antwerp to attain his BFA and MFA at the Royal Academy. He’s heavily influenced by his teenage love of West Coast street style and hip-hop, and his work has already made astonishing breakthroughs: he was one of 26 designers nominated for the second edition of the LVMH Prize, while his collections have already been picked up by major retailers, like Opening Ceremony. Nevertheless, Leflufy prefers to stay in Antwerp, where he feels he is “free to work and explore freely.”

Minju Kim


Fall 2016 (via Facebook)
Another talented import from the Royal Academy, South Korean designer Minju Kim has exploded onto the fashion scene ever since she won the coveted H&M Design Award at Stockholm Fashion Week 2013. Her designs often incorporate rounded shapes and pastel-colors, giving her a work a bubbly poetic tone that draws inspiration from Manga. Her manifesto goes “the essence of MINJUKIM is simply to make the person who wears the clothes to be joyful and to introduce a new world to the brave girl with the imaginative mind.”

Lea Peckre


Spring 2016 (via Lea Peckre)
French-born Lea Peckre attended the renowned Brussels visual arts school, L’Ecole de la Cambre. Her talent was evident early on, as she won the L’Oreal Great Profession Prize in 2011, the year of her graduation. Quite like the Antwerp Six, her work takes on a moody, artistic vibe. Her aim to reach this almost ethereal quality in her work is achieved by fine, light fabrics combined with eerie color combinations. She states that her parents being in the film industry made her “have a very clear vision about image and lightening.”  Further, sticking true to the Antwerp fashion spirit, Peckre does not let trends dictate over her designs. Today, she is viewed as one of Paris’ most exciting young designers.