Watch: New Melanie Martinez Video for ‘The Bakery’ is the Surreally Pink Wonderland We All Need Right Now

 

 

 

When we last chatted with Melanie Martinez back in July, we were all already way deep into this insidious pandemic and its corresponding lockdown. But now nearing October, with no end in sight, and desperately needing any sort of escape from the perpetual grey-to-bleak reality we are now forced to exist within, we surely need her pink-hued magnificence more than ever.

And wouldn’t you know, a big hit of joy has just arrived in the form of a brand new Deluxe Edition of her inimitable K-12 album, which was released last September, but continues to leave its mark on the contemporary zeitgeist. The “Deluxe” is mostly about a new 7-track EP, packaged along with the album, and fittingly titled After School. Ms. Martinez’ insightful explorations of the sociocultural complications of classroom life are surely more relevant than ever, as an entirely new layer of existential anxiety has been added to the experience of attempting to secure a reasonable 21st Century education.

She describes the Deluxe Edition to us as, “The full story of K-12, plus an EP filled with more personal songs, that step outside of the confines of the Cry Baby character for a moment.”

 

 

 

Naturally, it’s accompanied by a wildly surreal but utterly delicious looking video for the new metaphor-laced single “The Bakery,” with its slightly ominous verses like…

 

“My boss is mother Mary
Catch me slippin’ through the concrete
Show no mercy, step right on me
Stiletto death, send me to purgatory”

 

The sort of Wes Anderson-esque video—already trending #1 on YouTube—opens with a shot of (what else?) the triple-ice-cream-cone-shaped bakery of the title. A human-sized baking bunny then cracks an egg, depositing Ms. Martinez harrowingly into a mixing bowl. She’s given the full rolling pin treatment, then popped into the oven, Pillsbury style.

“It was a socially distanced shoot,” she explains. “We all wore masks, and had to get tested before shooting, but it was a very inspiring shoot day. It felt like everyone had been cooped up in their homes for so long that each person was even more driven and passionate about what it is they were doing. It was refreshing to be able to create with people again.”

 

 

And while she admits to facing down a writing block during these quarantine months, she enthuses that it, “has helped my creativity within [the realm] of video/film/visual art.”

Alas, she professes that she is as in the dark as everyone else as to when she’ll actually be able to return to a live stage. But she does have some particular words of great wisdom to hold us all over in the meantime.

“Drink water. Be gentle with yourself. Create. Ride your bike. Make time to talk to your family and closest friends. Protect your health and your heart. Stay informed, but take time to rest and detox from the social media vortex.💗”

We can do that.

 

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I’ve been working on the After School EP since 2017. Over the course of these 3 years I’ve learned a lot and each of the songs act as a marker/screenshot for a certain emotion/lesson I was dealing with. 💗Notebook is a very emotionally raw breakup song from 2017 about setting boundaries after being taken for granted. (Queen of swords energy) 💗Test me is a song about accepting the challenges of life as tests from the universe that build strength and wisdom. It is also about understanding that your experiences in life/school teach you more than the actual classes themself. (Strength Energy) 💗Brain & Heart is about the importance of being balanced in your decision making. Using an equal amount of logic & emotion. (Temperance Energy) 💗Numbers is about feeling underpaid and overworked In a system that treats you like you’re disposable. (10 of wands Energy) 💗Glued is about attachment/detachment. When you’re completely attached you have the potential to get hurt but you are able to feel the depth of love. When you’re detached you save yourself from potential hurt but never get to feel that level of love. (Devil/Lovers Energy) 💗Field Trip is a more personal song about some of the intricacies of who I am as a human. Being an empath, a life path 11 (bridge between the divine and the material) The duality of my Triple Taurus and triple Scorpio placements. The contrast between what my mother was going to name me when I was in the womb ( katarina- pure light) and what she ended up naming me the minute I was born (Melanie – darkness) and also a reminder that whatever imaginary box people put me in I will always find a way out. (Empress Energy) 💗The Bakery is a song about unenthusiastically working at a bakery in high school because I needed to make money to invest into my art and my music. (8 of pentacles Energy) 💗LINK IN BIO💗GO STREAM IT💗 SHARE IT 💗 AND LEMME KNOW WHICH IS YOUR FAV💗

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