WATCH: Boy Epic’s Beautifully Macabre New Video for ‘Wolf’

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Sometimes it’s all in the name. And Dallas songsmith Boy Epic is indeed not one for middling musical gestures. His 2014 breakout “50 Shades” (yes, it was inspired by the film) was dark, dramatic and theatrical…and it racked up 12 million views on YouTube.

Since then he has intrigued with his ethereal presence, soulful, androgynous vocals, and dark, visceral songwriting. Now newly signed to Hollywood Records, his latest single is the sultry but anxious “Wolf” (Get it? The Boy Epic who cried “Wolf”?). It is a compelling bit of haunted, cinematic Euro-R&B-pop, a disquieting meditation on self-doubt and the need for connection: “I hate this city / It’s bad for my health / I want a lover that hates themselves / So I can pity and feel like I can help.”

But it’s the accompanying horror-vérité video that genuinely gave us chills. Directed by the singer himself, it depicts something of a post-apocalyptic post-op, as he tries to grimly dance away the pain.

Genuinely compelling stuff – and makes one wonder just what this Boy is capable of.