Image by Lauren Dunn
Now at last she has gifted us with her debut solo single, and she is singing a decidedly different tune. Indeed, on “My Way” (no reference to Sinatra, btw) she eschews the party time exhortations for some determinedly fierce words of self-possession and empowerment. To be sure, she warns us right away that, “This is not a love song / This is not a sing along,” before setting straight all those who would dare take her anything less than seriously: “Be a little proper they say / Speak a little softer they say / But this time it’s my way.”
This is not to say the track, with its captivating dramatic arcs, is all earnest solemnity – getting its message across as it does with alluringly chunky synths and boldly seductive grooves.
Expect to be hearing a lot more from Ava sooner than later.