You Should Know: Vancouver’s Yukon Blonde Release Alluring New Single ‘Cry’

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As if the twin suicides last week of Kate Spade and Anthony Bourdain didn’t leave us reeling enough – the G7 Summit in Malbaie, Quebec, ended with Donald Trump veritably declaring “war” on our most trusted ally, Canada. It boggles the mind.

But we’re always keen to show our love and admiration for our neighbors to the North – and what better way to achieve d├ętente than through song? Curiously enough, the lyrics to the new single “Cry,” from Vancouver’s Yukon Blonde, offer some comforting advice: “I swear I won’t cry no more” they promise, perhaps suggesting we do the same.

The quintet have released three albums of psychedelic tinged pop – and “Cry” continues in that vein, reaching back to ’70s chart fare for inspiration, laying on sonically colorful touches, and plenty of infectious hooks. Think: The Bee Gees as filtered through Phoenix.

“It’s about persevering and knowing that grief is necessary,” explains the band’s James Younger, as if he were genuinely feeling our pain. “Change is necessary – even when it hurts so bad.”

It’s taken from their upcoming fourth – and cleverly titled – album Critical Hit, out June 22 (via Dine Alone Records). But if you want to catch them live, you’ll have to cross the border…as they will play a string of Canadian dates throughout July and August.