BLACKBOOK PREMIERE: Poignant Video for New Clara Mae Single ‘Sorry for Writing All the Songs About You’

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Image by Taylor Miller

 

It’s been said, do not date an artist – because when it’s over (and it will be), you’ll end up in their work…and it mostly won’t be pretty. In fact, for her latest single, Swedish songstress Clara Mae has gone and taken it meta.

To be sure, “Sorry for Writing All the Songs About You” is a song about writing songs about a former lover…if you hadn’t guessed. And she doesn’t see much reason to be subtle about it, as the lyrics make clear. Indeed, over a gentle, visceral, Debussy-like piano, she fires at the offending ex, “I know you don’t like when I’m nostalgic / No you never tried to understand / Say you’re doing fine, don’t think about it / Like I do.”

The accompanying video, which BlackBook premieres here, intensely captures her in all the emotional tumult the words speak of.

“I had such a great time recording this video,” she says, “it perfectly sums up the EP that I worked on for so long. I wanted to make a video that highlighted the lyrics; we had the title displayed in different languages to show my appreciation of my fans around the world.”

The track is taken from her debut solo EP (bearing the same title as the single), released last month on Big Beat. An acoustic version is out this Friday.

Expectations are high for her: Paper recently named her as one of the 100 Women Revolutionizing Pop. We very much agree.