For their S/S 17 campaign, fashion brand Kenzo teamed up with Traum Inc. to produce a wild, collage-y video inspired by rave culture both past and present. The video features prints from the new ready-to-wear collection fused with archival footage from the late videographer Nelson Sullivan, who captured scenes from 80s and 90s New York club life on tape.
Traum Inc., who created the video, said of the clip, “It’s obvious to us that rave culture is not a finished story, it’s still in a state of transition from our past to future — in the middle of which we all are,” HypeBeast reports.
They added: “Past or future, there’s a great deal of optimism in the context of rave culture – it’s all about the notions of unity, acceptance, love, respect and possibilities within the international, interracial, intersexual and non-binary community. This is why we want to believe that this culture will continue existing, growing and progressing, it couldn’t be more relevant in 2017… We see Nelson Sullivan’s work as iconic and revolutionary – while documenting his day-and-nightlife surroundings he also documented the birth of a culture, and invented the format of video blogging – way ahead of his time. This video is our expedition into the different eras, where we created a visual dialogue between the yesterday and the tomorrow. ”
Watch the film below:
Shop the latest Kenzo collection here.