The Internet, we can safely say, has wildly changed the way we are introduced to new music—and that seems to have inspired further innovations. While streaming a forthcoming album in full on NPR or Pitchfork is now old hat, it seems Boards of Canada would rather all their fans tune in at once and hear their feverishly anticipated Tomorrow’s Harvest today, at 4pm Eastern Standard Time.
All you have to do is mosey over to boardsofcanada.com at or before the appointed time; the rest should be self-evident. And with interest so high, it wouldn’t surprise us if the website crashed, à la Kevin Shields’ site when the new My Bloody Valentine went live—though Netflix was able to premiere Arrested Development without major incident, so who knows!
Anyway, upward of 11,000 people have already RSVPd to the event on Facebook, and that’s just among people who RSVP to stuff like this on Facebook. It should be an oddly communal experience, keeping with the subtle hints about the album dropped around the globe that fans had to collaborate to decipher. It didn’t take very long for William Gibson’s Pattern Recognition to come true, now did it.
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