UK Channel 4‘s new trailer for the 2016 Paralympic games is an explosive celebration of human talent and capability. The 3-minute video features 140 different Olympians, artists, musicians, and ordinary people, all with disabilities, competing, dancing, singing, brushing their teeth, and, above all, warming the hearts of millions and getting the masses jazzed up for the 2016 Paralympic games.
Since it first aired last week, the video has garnered almost 2 million views on YouTube, as well as another 23 million on Facebook.
The trailer features singer Tony Dee, who gained international recognition after his wife posted a clip of him singing on YouTube, delivering an oozing-with-charm performance of Sammy Davies Jr.’s “Yes I Can.”
Also featured in the video are musicians, like Canadian drummer Alvin Law…
Athletes, like wheelchair racer Hannah Cockroft…
And ordinary people doing everyday things.
Following 2012’s trailer, which reverberated among audiences greatly but only focused on a collection of top-tier athletes, the intention this year was to convey that everyone has greatness within them.
Dan Brooke, who put the ad together, explained to The Guardian, “We wanted to say any disabled person can be a superhuman. You have everyday people doing amazing things. There are more disabled people in [this] one advert than in the whole history of British advertising altogether.”
Check out the heart-warming video below. With the world in such a state of turmoil, you won’t regret adding a little brightness to your day.