Gigi Hadid Photographs Zayn in the Chateau Marmont for SS17 Versus Campaign

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Photography by Gigi Hadid for Versus Versace

The SS17 Versus Versace campaign has arrived, and with it, model Gigi Hadid’s foray into photography. Starring in the candid new images? Hadid’s own hubby and One Direction-er turned bad boy heartthrob Zayn.

“It was sick to work with Versus. Donatella is a G,” says Zayn. “It was extra special that Gigi shot the campaign. Looking forward to following up with my Versus collection that drops in June.”

Donatella Versace says of the campaign: “The Versus campaign captures everything that is special about ZAYN, Gigi and Adwoa. They are young people who define the mood of their generation with their honesty, energy and their love.”

The images were shot at LA’s famous Chateau Marmont, along with female model Adwoa Aboah, with Art Direction by Erik Torstensson.

Take a look below:

Superga x Versus Versace Sneaker Mash Up

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Airy dresses, loose tees, hole-y jeans… ahh, summer. What shoes to wear with the breeziest pieces from your closet? If you’re in NYC, not flip flops. That’s a major no. But we can think of nothing better than easy kicks to pair with an easy wardrobe, and Superga’s Versus Versace collab has us dancing in anticipation.

We love a good white sneaker, but for even the Yohji-est among us, summer calls for a little color.

The shoes are available June 29 online and in select Versace and Superga stores.

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Images courtesy of Versace

Counterfeiting the Counterfeiters – M.I.A.’s Versus Versace Collab

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Fashion collaborations are buzzy – bring two big names together can generate a bit of hoopla – but it’s not often that the match seems so on point that it’s basically more relevant than either of the originals alone. Consider M.I.A.’s forthcoming Versus Versace collab, in which she’s taken inspiration from the streets (the counterfeit and knockoff Versace motifs buried in Chinatown and other similar side streets), giving the counterfeiters a big fuck-you by copying them. It kind of all makes sense.

The line for the designer will reclaim what’s been stolen – the Greek keys and the gold medallions so visually synonymous with Versace – adding street-inspired graphics and silhouettes, exclusively for our purchasing pleasure. So if you ever wanted to dress like M.I.A., here’s your chance. It may not be everyone’s cup of tea, (the knockoff industry may have to go back to misspelling Louis Vuitton,) but it’ll be here (in select stores and online) on October 16.

Ever the smart business lady, M.I.A.’s Versus Versace collaboration drops conveniently close to the release of her new album Matangi, due out November 5. If wearing her designs and listening to the album isn’t enough, catch the singer in New York in concert on November 3. (Fun fact: in Hinduism, Matangi is the patron of inner thought and speech, guiding followers to primordial sound.) Some foreshadowing? 

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