Last Night: Rosewood Was Slamming, Spotted Leo DiCaprio & Amanda Bynes

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So last night I had a blast. It was a bit of a pleasant surprise how great the opening of Rosewood, 5 E. 19th St., turned out to be. The space Rosewood occupied was once many clubs run by many operators. In my opinion, none of those joints were any good. Dorsia, some people said, had its moments, but none while I was there, which I admit was rare. The redux of the space into Rosewood seems to be on the cheap but that often doesn’t matter as long as it’s comfortable, the flow is good ,and the overall feeling is positive. I had heard that Leo…yeah “that” Leo, was there at the "friends and family" event a few days before, and that last night other boldface names were expected. From my perspective in the DJ booth, I saw beautiful people committed to a good time, and one semi-celeb: the much-talked-about Amanda Bynes. As far as I could tell, she was behaving marvelously. Noah Tepperberg once introduced me to her at Marquee many years ago, and she was all smiles and sweetness. I like to think of her that way and try to dispel reports of her "Lohanisms.”

The rock-themed den had Kelle Calco following me. His following is so hot that I was left shocked and awed and honored to make them sway. They seemed to enjoy my rock and roll tip. Upstairs, DJ Danny Rockz put the well-heeled crowd into a frenzy. He was like a rockstar with most of the crowd, dancing while facing the DJ booth as he put on a show. The room was illuminated by the requisite sparklers announcing the presence of the sweet set. Rosewood was slamming last night and I congratulate all involved.
 
After my DJ set, I headed to Hotel Chantelle to congratulate the wonderful Luc Carl at his birthday party. Luc is the real deal. He was humble about the event which also had a rock theme, with DJ Ian El Dorado offering rock anthems and crowd pleasers. Tommy London, one of the night’s hosts, handed me a flier for his Bowery Ballroom Dirty Pearls gig on January 4th, 2013. That is the first event in the next year that I have been invited to. It’s kind of eerie. The Pearls are heading off on their first-ever national tour and it couldn’t happen to nicer guys. We scooted off to The Famous Cozy Soup ‘n’ Burger on Broadway off Astor for a late-night burger and coffee malted. OMG I shouldn’t have; it was amazing and I want more but must maintain my figure. Cozy was slammed with familiar faces and eclectic strangers. It reminds me of Kiev, back in the day. Great food and a New York downtown crowd winding down after all the bells and whistles of the infinite night.

Sunday is Funday again at the re-tooled GoldbarJonny Lennon, a rocker from Queens, is at the helm of this weekly must-visit. Jonny and I are getting bro tattoos soon. It’s like that.

Fashion Week Brings Alacran Mezcal, a Willyburg band, and the Cocktail Bodega

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With every Tom, Dick, and Harry meeting up with every Betty, Veronica, and Sally to attend Fashion Week events in every club, bar, lounge, restaurant, or alley – the city is in a frenzy. Cabs are impossible to get, and fashion victims seeking out lattes have overrun my favorite coffee shops. I tried watching the Democratic convention for escapist purposes, as I decided long ago who I was voting for. My friend DJ Cassidy is DJing it. Now that’s a big gig. I saw him just a minute ago at Noah Tepperberg’s birthday bash and noticed that somehow his head can still fit into his trademark, seasonal boater (that’s a hat). The Democratic convention is some gig. I can’t complain, as my agency 4AM has me all over the place spewing out my brand of rock and roll. Tomorrow I will DJ at Empire Hotel Rooftop and next week at door-God/actor Wass Steven’s birthday at Avenue, and lots more. It’s so much fun.

They had me out at The Montauk Beach House for the Labor Day Weekend Monday pool party. I played classic surf music and end-of-summer fare while my friends sunbathed by the glorious pool. TMBH is wonderful. We stayed over and the rooms were luscious. I want back.

I attended the super hush-hush private performance by Gary Clark Jr. at The Electric Room. Nur Khan always delivers superb surprises for Fashion Week. Gary is a big deal and Nur was gushing all about him. I love The Electric Room and will attend again real soon for the super, hush-hush performance by Black Rebel Motorcycle Club which is coming up but I can’t tell you about. The Electric Room holds a couple hundred people, and seeing this kind of talent in such an intimate setting is amazing.

Obligations took me far away from the opening of Lil Charlie’s, the sweet spot underneath Ken & Cook. Artan and Karim gave me the $2-dollar tour last week and I was so impressed. They made the place more comfortable than its Travertine incarnation. It looks great and seems to be larger somehow than before. Little Charlie’s Clam Bar was for years the home of the locals of Little Italy. The gentrified neighborhood has lost its charms and has been replaced with high-end boutiques, salons, and restaurants. The use of the name in this context raised my eyebrow, but there isn’t anybody around anymore to understand why. So be it. I think the place is going to be a big hit and I’m going back next week.

I also missed the opening/friends and family of Cocktail Bodega on the corner of Stanton and Chrystie. This opening needs a lot of ink and I’m running out of room today, so I will revisit. I’ll just say it adds considerable light and charm to what was a very dark corner. That little area is becoming hot with The Box sill going strong, and Bantam and other venues developing their brands; I think we all will be spending more time nearby.

I will be at the Alacran Mezcal launch party at the Hotel Americano tonight. Alacran is all over Fashion Week and behind the events at The Out. In a very short time, Arty Dozortov and his team has established the Alacran brand. As avid readers know, I don’t drink…well, I do drink about twice a year, whenever I have sex, and nowadays I’ve forsaken the jamo for Alacran. It’s delicious.

Sunday I will check out Chris Anthony’s shindig at The Grand Victory. Chris was prominent in the nightlife world before he grew up. He has formed a small record label, Jump Ramp Records, and his first project is The Boogie Rock Boy’s, a Willyburg rock/blues/funk act. He has just wrapped their debut LP, a three-track album coming out in vinyl and digital, and this Sunday, in  live audio. The album release will be celebrated along with a couple of other noted local sounds…Delano Groove, Jawaad and Kiva, and DJ Prince Polo.  There’s going to be a BBQ and I’m going to be there. 

The New Marquee: Believe The Hype

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While the folks in Washington DC struggle to raise the debt ceiling, the good folks of Strategic Group have literally raised the roof on the redone Marquee which opened last night. The roof is now 30 feet high, which is unheard of. The front wall is dominated by a 24-foot LED screen which flashes and pops and keeps the energy up. Costumed go-go dancers did their thing on elevated catwalks while EDM banged on. I said it before and I’ll say it again (probably a few more times): Marquee in New York City dispels the adage, “What Happens In Vegas Stays In Vegas.” It also knocks down another common saying: “Don’t believe the hype.” Believe the hype people; Marquee NYC is built for speed, sound, and sight lines.

Literally everyone in clubland was there to see what has been hyped as the next big thing in clubland. It seems bigger than before, as volume will do that, though the capacity hasn’t changed. I spent my time chatting up club royalty like Jamie Mulholland, who has had great success with Caine, GoldBar, Surf Lodge, and all sorts of excellent etceteras. Noah Tepperberg tore away from his table of gorgeous jet setters to give me the $5 tour. We posed for pictures on the way.

For the most part, they stuck with the floor plan I helped devise around a year ago. There was some furniture that wasn’t on the plan but Noah told me that’s going since it will be a big room for dancing. shows, and events – with considerably less seating than the Marquee design that was so successful before this latest incarnation. Noah thanked me for my minimal effort, recognizing that I have always had a special attachment to the venue which I helped design a long time ago, in what feels like a galaxy far, far away.

Alacran Tequila honcho Artie Dozortsev chatted me up about his White Mezcal Tequila bottle and the pink bottle he’s hyping for Valentine’s Day. A percentage of sales of Artie’s hot product will go to a variety of breast cancer awareness charities, thus defying another old adage… nice guys can finish first. I hung with Bill Spector and Richie Romero and Paul Seres and Pascal and and and…. I stopped to congrats co-owner Jason Strauss who was herding a bevy of beauties past the door bureaucracy. The staff was brilliant and helpful. Some dude once said, "you can’t go home again.” Baloney! I went to Marquee last night and It felt like home. 

Being the nightlife veteran that I am, (for those that don’t know, I used to be Steve Lewis), I went to Strategic’s other hot property Avenue to see how it was faring on a night when everyone was at their new elsewhere. Avenue was packed with an eclectic crowd. Sam Valentine, a big-haired rocker, hosted a table that wasn’t aware of the hoopla 10 blocks up 10th Avenue. The programming of those who wouldn’t know about Marquee or who dance to the beat of a different drummer…er DJ… was an act of professionalism that should be noted.

Avenue was doing business, maybe not as usual, but busy. Let’s just say it was doing business as unusual. Strategic’s great minds brought in folks to pack the place while most of their efforts and their a-team were occupied with the Marquee opening. To a visitor unaware, it seemed like a great club night. I did a walk through 1OAK, which was gathering steam and ready to embrace the late-night crowd that it always gets. Marquee’s revelers would surely be packing booths in an hour or so. 

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How Birthday Boy and Strategic Group’s Jonathan Schwartz Stays On Top

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When I was king of the castle, people were always surprised that I did any "day" work for my nightlife career. They actually believed I woke up at 4pm, had a swanky brunch, went to a boutique, bought a dozen expensive looks (on the cheap), had dinner at the best place in town (on the cuff), and then showed up at work (game-face on), barked some orders, and waited for the fabulous to show up. Nightlife doesn’t just happen. The few that make it look easy are the ones that rarely sleep and are completely enveloped in their work. It’s a thousand phone calls, a million texts, tweets, tumbles, and face-to-face meetings – yes, people still do that. It’s adjustments of what ain’t working, and refining of what ain’t broke. It’s a thousand small things that add up to big bucks at the end of the year. You are never alone, but you often feel isolated and detached. My ex used to say that when I opened a club, it was as if I was its heart and I had to keep beating or it would simply not work. An old adage that I always kept close said, "It’s not just a nightclub…but a way of life.”

Jonathan Schwartz is doing it, and doing it, and doing it well for the biggest game in town: Strategic Group. He is having his birthday tonight at Lavo, naturally. A super-duper, uber-secret DJ is promised. Since I DJ on Thursdays at Hotel Chantelle, I gave Jonathan my birthday wishes. I still haven’t figured out how to be in two places at the same time.

I caught up with the young Jedi Master and asked him all about it.

First of all, happy birthday. You are celebrating at Lavo… Tell me about the reason behind that choice of venue and what I might find if I could attend.
Hey Steve, Thank you for the birthday wishes, always good catching up with the man who’s seen it all AKA MR. Lewis! Ha. Celebrating my birthday at Lavo NY tonight because I think it’s the most well-rounded venue in NYC right now, and for me, it’s my Cheers. The venue delivers on hospitality, with great service, lighting, and sound, Top DJ talent such as Avicii, Calvin Harris, Tiesto, and Nicky Romero, and international crowd, image, special effects, and much more.

With that said, I can’t think of a better place to invite my oldest and newest friends to celebrate another year as the summer approaches. Thursday night you will find NYC’s elite and, what we all know as "the industry" crowd, along with friends looking to let loose to great music and champagne.

What is your role with Strategic Group and what is a typical day/night like?
My role at Strategic Group is head of nightlife marketing and programming,
My day-to-day consists of:

10am: in the office (working on promotions, talent-buying, concepts for nights, and working with my co-workers Rich Thomas and Andrew Goldberg to help curate the venues we call home (Lavo, Avenue, Dream Downtown, Marquee, Artichoke). Anything I can do on a given day to better the overall business, that’s my goal. As of late, much of my focus has been on our DJ line-up at Lavo NY –  not only booking an act, but making sure it’s the right date is equally as important.
Noon: take a few meetings, coffee, lunch, meet with people for future business and ideas.
2pm: staff meetings
3pm: payroll (make sure promoters/DJs I am responsible for are being paid properly and on time).
4pm: outreach, touch base with people, connect, reconnect.
6pm: what am I doing tonight…make plans for a given evening. I know I’ll always be with my close crew, but who do we want to let in that night to join us?
Dinner: host a dinner and go out to our venues. My favorite nights to go out are Thursdays at Lavo, and Tuesday’s new house music night at Avenue.
12:15am: arrive to club, host important guests (could be DJs), someone looking for a BIG night out, and my friends.
4am: go home (maybe stop at Artichoke pizza on the way, ha).Go through my phone and make sure I replied to everyone for that day – both business and personal. Always try to be accessible and available.
530am: SLEEP

Tell me about the Hamptons.
For the past eight years, I’ve spent a lot of time out in the Hamptons. Last summer was a very successful summer for me personally, as well as for the team I worked with out there.

I will decide about this coming season after my birthday. The Hamptons are filled with mostly the same faces year in and year out which is what I love most about it; it’s comfortable, and you know people on a very personal level.

I’m looking forward to deciding where my Hamptons outpost will be this coming 2012 season and letting people know next week, but I do know I’ll be spending a lot of time at the Stadium Red Estate house as much as I can, as I love the events my close friends Claude and Lee throw there.

How did you get into the biz and where are you headed with it?
I got into the business on a small scale when I was a junior in college. My three best friends and I started promoting parties over the summers when we were home and on winter breaks. We simply would invite our friends, and it started to escalate quickly, from 100 people, to 300, to 800 people. They eventually went on to finance and internet marketing, and I decided to stick with the hospitality business.

Post-college, I went on to direct promotions for former venues Manor and Arena before meeting Noah Tepperberg and joining the Strategic Hospitality Group family four years ago.

Today, I focus most of my time on Strategic Group and Tao/Lavo group venues, the Hamptons, and my most recent passion: Bounce Music Festival. The Festival is a college music festival touring company that brings some of the biggest acts into college towns. The most recent show was in Bloomington, Indiana for what’s known as Little 500 weekend, featuring Tiesto, Alesso, Tim Mason, and Topher Jones. My partners, Brandon Silverstein and Jared Lyons, are juniors at Indiana University and you will be interviewing them in years to come, I am sure!

Future plans are in the works since everyday something new gets thrown my direction. I’m always moving forward, never being stagnant. The hospitality industry is about staying ahead of the curve, finding trends before they occur, and putting my personal twist on them. With that, I have some fun ideas I’m working on bringing to life that I believe people want to experience.

The Day After Birthday Bash: Feeling Like a Million Yen

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My birthday bash at Avenue last night proved to be more fun than a barrel of monkeys. I am limp and drained and wonderful. I feel like a million yen.  Avenue asked me to throw my party there and I couldn’t say no. The good people at Avenue/ Tao Strategic Group have been work associates, friends, and family from the good old days when I was that maniacal Steve Lewis guy. They put up with me then and celebrated me yesterday… in style.

Wass Stevens in a leg and foot cast, making it look sharp, greeted my mixed bag of guests and let most of them in. We chatted at the front door, where he counted his blessings, which included surviving his terrible motorcycle accident, good doctors, and the love of a great woman, Lydia Rivera. Lydia slept on the hard hospital benches, waiting to be there when he woke up. They have been dating for a while now and I am so happy. I have known Lydia for years and she is simply wonderful. Guys like Wass need women who will be there when it counts. Lydia is a keeper.
 
Inside, I was greeted by a giant silver mylar "STEVE" balloon which made me laugh and smile and swell. The Avenue staff all were expecting me and all took the time to say hey, tell me they were there for me and mine. A flashing Mr. Lewis sign designated my tables. Their tech person had everything I needed for my DJ set. In short: it was perfect.
 
Every operator talks service and organization, but few come close. Sometimes they are organized but miss the most basic necessity for success. For me, that is the family or team spirit that is instilled in the entire organization. Noah Tepperberg sat next to me, introduced me to his fabulous friends, and told me that the staff was excited that I was having my party there; it showed. Andrew Goldberg was the point man. I asked him to sum up his approach to throwing a good party. He said, "We focus on passion, enthusiasm, and we strive to have the team concept which we hope will translate into a great guest experience."
 
The cake was amazing. They sent over some Artichoke Pizza (Noah is a partner). They delivered bottles with a fun, not forced demeanor. The honchos in the organization took the time to send me an email or text congratulating me and thanking me for doing my party there. My DJ set was 30 minutes of raw, hard rock. The equipment, booth, tech support and sound in general were perfect. Club God Danny A introduced me to Stella Keitel and told me about his new movie project. Promoters seeded tables near mine, to mingle some beautifuls in with my crew. They all paid respects. I felt…respected. This is the art and science of nightlife at its best. I chatted up Lulu Johnson about her new line and her famous mom who I have always loved. Dean Winters, now known to the world as "that Mayhem guy" came by and hugged and chatted and promised to meet up for dinner soon. Blasts from my distant past chatted up new friends. I went home all warm and fuzzy.
 
For one week in a row, Le Baron is the greatest club in New York, the world, the galaxy. I know they  will thrive and lead us to a better place and mindset. These guys are pros. The New York nightlife bubble keeps expanding with fabulous places opening up in every corner, catering to all sorts and situations. Players from everywhere and lifestyle are plotting for a bigger piece of this Big Apple pie. I go out almost every night and I observe a great deal of mediocrity making great deals of money. I think everybody in the game right now is doing well. This may change. As real players open up more and more new spots, the phonies will be left more alone. I walk into places and the staff is miserable, being treated like slaves by owners or operators who think thats how things work. It may work for a minute or two longer, but those that run a place like it’s an army will soon lose to those that run things like its a family.

From Avenue to Bantam to the Diner: The Never-Ending Night

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I try not to write too much about what you already know. Everyone knows the bottle clubs, the scene clubs, the celebrity, the jet-set joints where money is no object – but then again, it is the object. These places are often considered commonplace by the common man who dwells in hipster havens and dive bars. That perception is wrong. There is validity to what these operators offer, although they aren’t all things to all people. Most people can’t afford to party there or they lack the looks or connections to pass through their velvet ropes. Once inside there is always action. Although the bottom line is the bottom line, as it is in most businesses (including the nightclub business), these clubs deliver a quality good time to their often well-know audiences. The DJs often play a set that contains crowd-pleasing, familiar tracks, but the DJs themselves are great DJs and giving the people what they want makes it fun -and what in the name of God is wrong with pleasing a crowd?

Last night I whisked myself to Avenue for club mogul Noah Tepperberg’s birthday. He co-owns a lot of places. Off the top of my head, he has pieces of Marquee (NYC, Vegas, Australia), Lavo (NYC, Vegas), Tao (NYC, Vegas), Marble Lane, Ph-D Rooftop, the aforementioned Avenue, Artichoke Pizza. There are all sorts of pool entities and spin-offs of these places now. He has many reasons to be cheerful, despite being half the man he used to be. Well, not exactly half, but he has lost a lot of weight by watching what he eats and drinks, and working out with a new trainer who Noah introduced to me last night. Avenue was packed with the beautiful, the rich, and the famous last night. The energy was through the roof. I’m not going to mention the celebrities that I saw, as that comes with the no price for admission. Avenue is a gossip-free zone and those that go know that.

We bolted into the night and popped by 1OAK, which was just getting started. A late-night rush comes from sister space The Darby Downstairs which closes early by NYC standards. The Butter Group operators, which own these properties and Butter, understand that after a while, crowds want to hop, skip, and jump elsewhere, so they engineer that hop-over to another one of their spaces. Thus, 1OAK gets a big late boost. We chatted up a looking-real-good Richie Romero and said hello to all the familiar faces of the vibrant staff as we headed into the night. We strolled to No. 8, where Amanda danced with Amy Sacco who was simply being wonderful. I hadn’t been before, as I rarely get over to this hood during the week. Currently, they aren’t open on Saturdays, but will be when the summer spins away. I loved No. 8. The music was amazing. Amy, one of the best operators in this business, was an active part of the action. At 8, I saw countless familiar faces. The crowd was mixed and adult and I loved it.

Still, the night had me moving, and we headed to The Electric Room, where Angelo made sure we were happy. Nur Kahn is in Italy with The Kills. In the past, when Nur traveled, The Electric Room often lacked…electricity. He and I talked about that a couple months ago. Last night, the place was pumping. Amanda said, and I quote, "The thing about this place is that it never compromises. When you walk in the door, you always hear great music and find yourself amongst a cool crowd.” She isn’t taking over this column, but she is spot-on about this spot. The Electric Room was fabulous.

Outside we ran into pal Dean Winters who was out causing mayhem but not as seen on TV. We chatted him up in front of the Dream Hotel, where we also ran into Limelight producer Jen Gatien. Jen, me, and mine spent an hour trading war stories and catching up. I told her she gave me yet another 15 minutes of fame as Limelight is now On Demand on Showtime. I am getting stoppedeverywhere. Someone asked me who I wanted to play me in the sure-to-come epic movie about my life, and as I looked at this silly person, I reached into my bag of stock answers for occasions like this and deadpanned the answer: “… Denzel.”

After the very brief chuckles, we headed to The Darby. I just wanted to see it in action. I occasionally pop in to see how it’s wearing and tearing. Designers do revisit their babies just to see how the fabric is holding up. Design is theoretical until a place opens. I like to see what I could have done better and what is working just fine. Dean Winters joined us at the bar and we toasted to something important to that moment. I stopped by Bantam as I headed to the Bridge. It was a classic 3am crowd of revelers enjoying the moment and the sticky liqueurs. Bantam is great for that first stop or that last stop, and not bad if you’re caught in between.

After we left and had our late-night meal at a diner, we arrived home just as the sun was coming up. We got the leash on Lulu and went to stock up on diet sodas and popcorn and such. As usual, my head hit the pillow at 6am and here I am at 10am talking to you. Someone told me yesterday that not needing sleep is the sign of a genius. I don’t know if there’s any truth to that, but if it is true I suspect that he’s a very tired genius.

From Club Man to Actor: Danny A. Works With the Best

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Danny A. Abeckaser has made the transition from hosting boldface names to being one. The longtime club owner/promoter is usually surrounded by the beautiful and famous at the chicest of clubs. He has a piece of Avenue, and I find him there when he’s not out in the world shooting some flick or another. The good clubs aren’t good because the celebrities go there. The celebrities go to the good clubs because the people there allow them to be themselves and they know that what happens in there stays there. Danny A., as we all know him, has been the guy with the table, the mega-star, and the models, going back to when I was doing it well. Early on, I saw him in a club-like flick called Point&Shoot, and found it amusing. His production of and performance in Holy Rollers made me a true believer. Hey…I’m a fan.  He has remained a friend and I enjoy catching up with him and talking about what he is up to.

You have a great role in the new flick The Iceman with Michael Shannon, James Franco, Chris Evans, Ray Liotta, David Schwimmer, and Winona Ryder. This is big time. Tell me about your part and about the film.
I’m so excited for The Iceman. It’s been two years in the making. I play Dino Lepron, who’s the Iceman’s best friend. He’s the only guy the Iceman really loves and trusts. Acting alongside Michael Shannon was amazing; the guy is so good he makes anyone he’s in a scene with so much better. I’ve known the director Ariel Vromen for years, and when he told me about it I had to be in it. It was just shown in Venice and Toronto. Should be out end of this year.

You just finished some work with Martin Scorsese. Tell me about that and how you hooked up with Marty…er, Mr. Scorsese?
I did three days on The Wolf of Wall Street. Just being on set and working with Scorsese was a dream come true. The roll is very, very small. But it’s Marty. I would have gone to Japan to be an extra, so that was great.

You will be in another film which headlines Woody Allen as an actor. Are you blowing up? Tell me about this film and the path it took you to get here.
Yeah, I just got cast in a small role as a rabbi in Fading Gigolo. Starring Woody Allen. Directed by John Tutoro. Very exciting. I don’t care about the size of the role. I just want to work with the best. So I feel very blessed.

I remember Point&Shoot, and thinking how amazing it is that you’re this club guy, a high-end promoter/owner type, yet you have this movie career.
Point&Shoot. That was fun. That’s when I said, “I like this. I want to keep doing it.” I’ve always wanted to act and produce. I acted in a few small things as a kid. But now I feel it’s what I was meant to do.

I loved Holy Rollers and have seen it many times. I appreciate it more each time. You had a production credit in that flick, as well as your acting performance in the pivotal role of Jackie.
Jackie was a character I felt I wanted to play first, very early in my career cause I felt I know that guy. I needed to feel comfortable with my first big role. Being in the club business, I’ve met lots of guys like him.

Have you been planning this movie career all along? Will your club career be coming to an end?
Nightlife has opened so many doors for me since it’s kept me around amazing people. But only after doing The Iceman did I realize how hard this acting thing is. You have to put in the work and time to do it on a high level. I’m very lucky to have Noah Tepperberg and Jason Strauss as partners at Avenue and a few other small things. Without the freedom of knowing Noah is there to make sure everything is good, I wouldn’t have been able to go away and shoot for two months at a time.  Like I said, I’m very blessed and excited for the future. Excited to see what happens.

I love that you, Steve Lewis, loved Holy Rollers and always says nice things about it. It made me go out and work harder. So thanks. Peace. 

Last Night: Rosewood Was Slamming, Spotted Leo DiCaprio & Amanda Bynes

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So last night I had a blast. It was a bit of a pleasant surprise how great the opening of Rosewood, 5 E. 19th St., turned out to be. The space Rosewood occupied was once many clubs run by many operators. In my opinion, none of those joints were any good. Dorsia, some people said, had its moments, but none while I was there, which I admit was rare. The redux of the space into Rosewood seems to be on the cheap but that often doesn’t matter as long as it’s comfortable, the flow is good ,and the overall feeling is positive. I had heard that Leo…yeah “that” Leo, was there at the "friends and family" event a few days before, and that last night other boldface names were expected. From my perspective in the DJ booth, I saw beautiful people committed to a good time, and one semi-celeb: the much-talked-about Amanda Bynes. As far as I could tell, she was behaving marvelously. Noah Tepperberg once introduced me to her at Marquee many years ago, and she was all smiles and sweetness. I like to think of her that way and try to dispel reports of her "Lohanisms.”

The rock-themed den had Kelle Calco following me. His following is so hot that I was left shocked and awed and honored to make them sway. They seemed to enjoy my rock and roll tip. Upstairs, DJ Danny Rockz put the well-heeled crowd into a frenzy. He was like a rockstar with most of the crowd, dancing while facing the DJ booth as he put on a show. The room was illuminated by the requisite sparklers announcing the presence of the sweet set. Rosewood was slamming last night and I congratulate all involved.
 
After my DJ set, I headed to Hotel Chantelle to congratulate the wonderful Luc Carl at his birthday party. Luc is the real deal. He was humble about the event which also had a rock theme, with DJ Ian El Dorado offering rock anthems and crowd pleasers. Tommy London, one of the night’s hosts, handed me a flier for his Bowery Ballroom Dirty Pearls gig on January 4th, 2013. That is the first event in the next year that I have been invited to. It’s kind of eerie. The Pearls are heading off on their first-ever national tour and it couldn’t happen to nicer guys. We scooted off to The Famous Cozy Soup ‘n’ Burger on Broadway off Astor for a late-night burger and coffee malted. OMG I shouldn’t have; it was amazing and I want more but must maintain my figure. Cozy was slammed with familiar faces and eclectic strangers. It reminds me of Kiev, back in the day. Great food and a New York downtown crowd winding down after all the bells and whistles of the infinite night.

Sunday is Funday again at the re-tooled Goldbar. Jonny Lennon, a rocker from Queens, is at the helm of this weekly must-visit. Jonny and I are getting bro tattoos soon. It’s like that.

Buying Bottle Service for the First Time, at Avenue

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Last night I became a consumer, customer, and bottle buyer for possibly the first time. Recently, I grabbed a gig working for the marketing company promoting Beau Joie champagne; it’s pretty good stuff and I’m proud to be of service. I felt it only fair to disclose the relationship here. Last night I sashayed around town with some clients of mine and ended up at Avenue for the SKAM Artist event. I told Andrew Goldberg, who puts people at the proper tables, that I was going to purchase a bunch of bottles and when he stopped laughing at me, he made a big show and put me by Avenue honchos Noah Tepperberg and Danny A.

With his success for producing and starring in Holy Rollers, I’m inclined to call Danny by his full/real name Danny Abeckaser. He’s earned it. We chatted about his new film project about the biz we live in, and I told him how much I loved Holy Rollers. Avenue was packed and the crowd was getting better and better as the evening progressed. Russian Rob and his very significant other Trinity joined my table as did Greg Coyle from Borgata and Kristina Marino from Downtown Diaries.

So I popped out the credit card and we ordered bottles. It felt very strange. I had gone through the looking glass and didn’t really know what to do. Like a newbie actor, I didn’t know where to put my hands, what the courtesies and etiquette of the table were. I had thought so much about bottle service, on the logistics, the flow, about the delivery of the bottle, of the table that housed it, about the things necessary to service the customer. I had studied the role of the waitrons and their support staff, and I’d advised, reinvented and rethought bottle service, but I’d never actually bought a bottle.

For future reference, Avenue is a good place to start. The teamwork of the staff and the professionalism was apparent from the moment we rolled up to the door, until we stumbled out the door. Security guards informed me of a bathroom without a line available to me. I have designed those into joints I’ve built, but hadn’t considered how to inform the client. I heard that a stadium-act celeb was at this table, and a huge pop star was over at that table, and another superstar was hanging nearby. But the real stars where the sparkly bottles and the girls delivering them.

Next to me, they were buying magnums of champagne and giant bottles of high-end vodka. I hoped more people were coming for them because nobody could consume that much booze. But then I remembered the mantra that I have recited so many times: It isn’t the booze you are paying for but the real estate, right in the middle of the action. You will also always be considered a VIP, an in-crowder if your plastic can handle it. The value of an important table at an important club cannot be underestimated by people needing to impress people. As the sparklers sparkled, almost as brightly as the waitrons smiles and DJ Reach took the party to higher ground, a frenzy swept through the attendees. Soon more sparklers and more smiles announced more bottles. We were all sharks feeding on, or at least trying to impress, the meat. It was a very carnivorous affair. Testosterone levels need to be surveyed. If they rought 3 bottles over, then those dudes over there bought 4 and so on. When it was over and the Beau had taken me to another place, we walked from one Artichoke Pizza to the other and then home to sleep, perhaps to dream. This morning I feel like a million pesos, not hungover, as Beau doesn’t do that. I just never thought of myself as one of the guys, or at least one of those guys. But there I was last night at Avenue being one of them, being good at it and enjoying it. Tonight, I’m gonna get myself over to Lit to regroup.