London’s Firmdale Opens Whitby Hotel in NYC

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Images by Simon Brown 

We’ve never met a Firmdale hotel we didn’t utterly adore. Their eight London properties are amongst the capital’s buzziest (The Soho Hotel), most fashionable (The Ham Yard), and most dashingly elegant (The Knightsbridge). All of those qualities came magnificently together in their first US property, the Crosby Street Hotel – which opened in Soho, NYC 2009.

Now they’ve taken all that panache uptown…to W. 56th Street specifically. The new Whitby Hotel has just debuted, a few blocks from Central Park – a perfect counter to the area’s concentration of glitzy luxe hotels and old classics. Firstly, the rooms bear the instantly recognizable aesthetic stamp of inimitable designer-partner Kit Kemp – with their brightly mod color patterns and alluringly tactile fabrics. A wall of windows frames awesome views of the area’s towering edifices.

Playtime is also important (imperative?) here. For cocktails and bites there’s the The Whitby Bar, opening to the public March 19, is an exotic mixture of the baroque and contemporary – with walls adorned with striking plate displays. The Whitby Theater should finally take screening events out of those musty old Midtown screening rooms.

And best of all, American address, English heart – don’t forget to book a proper and very stylish Afternoon Tea at the Whitby. Lovely.