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Of Prada’s four locations in Manhattan, the 23,000 square foot Rem Koolhaas designed Soho fashion palace that was formerly the site of Guggenheim Soho attracts the most style gawkers.  Prada  continues the museum tradition with quality fashion as art pieces in a perfectly sculpted setting.  Ride the glass elevator downstairs for fun, peruse the half pipe inspired shoe display and dream of the day  you might actually shop here.