Affinia 50 Shows Off Sleek New Look

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East 50th Street is having its close up. In 2013 The New York Palace unveiled a flash makeover; The Waldorf Astoria has been dolling up bit by bit; and perhaps a little less conspicuously, the Affinia 50 is strutting a sleek new look as of January 2014. A $19 million investment has opened up its spaces, solidifying it as the more mod alternative to its grande dame neighbors. Indeed, thanks to the inimitable talents of Seattle’s Dawson Design (who won high praise for their design of Viceroy Group’s Hotel Zetta in San Francisco), the hotel now sparkles with cool and vibrant but soothing color schemes. Artworks by the likes of Montserrat Daubon, Pedro Villalta and Lindsey Wilner dazzle the public areas.

Alas, there’s no on site resto; but partnerships with the nearby Naked Wines, as well as the chic Indian eatery Mint, see to it that epicurean guests are not left wanting. The hotel’s exclusive Club Room is now accessed by way of a dramatic stone-and-steel staircase, and offers elegant, fireside schmoozing and cultivated wine hours. 50 never looked so good…