Net-a-porter, the British e-commerce destination, will soon be launching a site for men. Having changed the face of virtual retail immensely since its debut a decade ago, Net-a-porter was arguably the first website to introduce high-end designer items, available for purchase at the click of a mouse, to an international audience. Now, Net-a-porter is looking to compete in a relatively untapped space, at the moment occupied only by retailers with brick-and-mortar operations and the likes of Gilt Groupe’s flash sale site for men, Gilt Man. “In January, the online fashion retailer will unveil Mr Porter, a stand-alone Web site with a global reach aimed at the affluent, time-pressed and style-hungry man. Mr Porter will offer clothing, shoes, accessories and style advice, and feature a mix of 60 brands, including Ralph Lauren, Burberry, Dunhill, Margaret Howell, Mr. by Roland Mouret and John Lobb,” all of which are available for same day delivery, says Women’s Wear Daily.
As for their aesthetic, Net-a-poter’s VP of sales and marketing Alison Loehnis says, “We won’t be slavishly following the catwalk. We are aiming to dress an ageless, international, modern, classic man. Among our inspirations are ‘The Talented Mr. Ripley’ and Alain Delon.” Apps for the iPhone and iPad are likewise coming soon. Mr. Porter plans to carry everything a man should need save for fragrance.
Meanwhile, Brooklyn’s finest in men’s wear—Alter, Houndstooth, Osborn Shoes and Brooklyn Denim Co.—are gathering together for the ultimate in men’s fashion sales this weekend. Called ‘Mister Market,’ the event takes place one day only—Sunday, June 13—at Public Assembly in Williamsburg. According to its flier, it’ll feature “modern & vintage men’s clothing and accessories, tasty treats, electronic gadgets, records, all for the modern man.”