Spanking new e-commerce site Community Collection is merging fashion and philanthropy like never before. Blending the flash-sales concept of Gilt Groupe with the goodwill ethos of TOMS, this exciting platform helps both consumers and designers boost their charitable initiatives by donating a percentage of sales to a specific cause. In other words, we can all finally bid adieu to buyer’s remorse.
Here’s how it works: each week, a new batch of top brands team up with a specific charity, like Alexander Wang for Operation Homefront. Users browse by collection, cause, or designer to fulfill their retail therapy, and for every item purchased, 20% of the sale will be donated to a charity tied to that specific designer. Painless.
Founded by Brooks Cook, a 25-year-old former water polo phenom and real estate investor (ambitious much?), Community Collection launched a few weeks ago and has already raised $1,041 for 15 charities. Including the aforementioned Wang, the following designers and charities participated in week one: Alexis Bittar for Flying Kites Global, Adam Lippes for American Cancer Society, Equipment for Girls Inc., Current Elliott for Goods for Good, Alexander Wang Sunglasses for Operation Homefront, Cut 25 by Yigal Azrouel for Operation Smile, Whetherly for Operation USA and Inhabit for World Wildlife Fund. Next week’s sales will include LnA for Partners in Health, Helmut Lang for Flying Kites Global, and Clare Vivier for Surfrider Foundation.