Puma Announces Rihanna as New Creative Director

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Photo: John Salangsang/BFAnyc.com

The Rihanna Navy has some exciting news to celebrate the new year. Come January, everyone’s favorite bad gal will begin a stint as Puma’s creative director.

Processed with VSCOcam with hb2 presetPhoto: Courtesy of Puma

Of her forthcoming designs, Rihanna said in the press release:

“It’s great to find a brand that celebrates strength and individuality. I couldn’t think of a more perfect partner to collaborate with as a creative director. I’m excited for you to see what Puma and I come up with.”

And since, Rihanna herself is part of what makes this a cool partnership, Riri will also star in the brand’s campaign titled Forever Faster alongside superstar athletes like Usain Bolt and Sergio Aguero.

The collaboration is intended to inspire in its wearers the same kind of unabashed confidence, self-esteem, and love for one’s own body that Rihanna is known for. Whatever styles they produce, we’re sure Rihanna will make sure her edgy style and influence are apparent.