Laverne Cox is the New Face of Beyoncé’s Ivy Park

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Images Courtesy of Ivy Park

For its fourth season, Beyonce’s activewear line, Ivy Park, has tapped actress Laverne Cox to be the face of its Fall 17 campaign. Cox is joined by Bey’s 60-year-old choreographer, Karen McDonald, as well as models Grace Bol and (our eternal Insta-crush) Ralph Souffrant.

“The message for this campaign is to celebrate everyone’s uniqueness,” Beyoncé says. “True beauty and power are born out of strength of character and defined from the inside out. There is no one standard of beauty.”

Here are Cox and Souffrant together…

And here’s Souffrant again (you’re welcome)…

And here’s the Ivy Park Fall 17 campaign video…