5:01 am, December 2nd–the time is now that H & M has announced the eight finalists for it’s 2015 Design Award.
This contest provides an opportunity to some of the world’s most talented fashion students who are compete to win the 4th annual H&M Design Award and the chosen eight have been selected as “some of the most promising talents of their generation.” H & M sees the competition as testament to their dedication to fostering future talents: “The fourth annual H&M Design Award underlines H&M’s strong commitment to design, by encouraging young designers continue the evolution of global fashion industry.”
The jury, led by H&M’s head of design, Ann-Sofie Johansson, chose the 8 finalists that will move onto the next round of the competition. Other top fashion influencers on the jury include Luella Bartley, Design Director of Marc by Marc Jacobs; Lucinda Chambers, Fashion Director of British Vogue; Paula Goldstein di Principe, Creative Director; Tommy Ton, Visual Journalist; Angelo Flaccavento, Freelance Fashion Critic; Justin O’Shea, Buying Director for Mytheresa.com; Lily Allen, Singer/Songwriter; and Margareta van den Bosch, Creative Advisor, H&M.
Next, the finalists will present their collections and sources of inspiration to a jury of fashion experts, who will choose one final winner. However, all eight finalists will also be rewarded with a prize of €5,000. Winning the next round comes with a far grander prize though. The winner of the H&M Design Award 2015 will be announced on January 27, 2015. This one designer/designer-to-be wins €50,000, and his or her own fashion show presenting their winning collection during Fashion Week Stockholm. The winner will also receive mentoring, and the chance to develop pieces from their winning collection to be sold in select H&M stores.
A briefing on the eight finalists, who will surely all be names to watch, regardless of the final outcome.
MAGDALENA BROZDA (Poland) – Magdalena took her MA at the Geneva University of Art and Design. Her collection is based on positive and celebratory ideas of death.
ANDREAS EKLÖF (Sweden) – Andreas took a Master’s degree at the Swedish School of Textiles in Borås, Sweden. His nominated collection used taping to develop new ideas in outdoor wear.
GRAHAM FAN (Canada/Hong Kong) – An MA graduate from Central Saint Martins, London, Graham used techniques of weaving by hand to develop the complex textiles for his minimalist silhouettes.
ANDREA JIAPEI LI (China) – Andrea completed the MFA program at Parsons, in New York City. For her collection, she used the antithesis of her aesthetics to define herself and her work in a new way.
JAMES KELLY (UK) – James took his MA at the Royal College of Art in London. His inspiration was photographic imagery of garments caught in movement.
LEONARD KOCIC (Serbia/Sweden) – Leonard graduated from Beckmans College of Design in Sweden. His nominated collection is based on his memories of his mother.
XIMON LEE (Hong Kong) – Ximon graduated from Parsons in New York City, where he studied menswear design. His collection was inspired by the documentary “Children of Leningradsky”.
FIONA O’NEILL (Ireland) – Fiona completed her BA at Central Saint Martins, London. Her inspiration for her nominated collection came from women painting pictures of other women.