Roman and Williams (Robin Standefer and Stephen Alesch) photographed by Nigel Parry for BlackBook.
When you walk into a room that Roman and Williams has designed, you will feel something. You will discern texture, notice scale, and you may even feel warm or cool. “There’s an amateurism we love to maintain so we don’t end up too professional or too polished.… It’s a lot of emotion, a lot of passion,” says Stephen Alesch, half of the design duo (and husband to his counterpart, Robin Standefer). To them that’s more important than staying true to one particular aesthetic. It’s why visitors will develop an attachment to the glittering, Champagne-filled Boom Boom Room, and the casually bohemian Ace Hotel lobby, worlds apart and brimming with particulars. One is where you dance till dawn looking out at the city lights, and the other is where you take advantage of the free Wi-Fi and get your work done. Same goes for the spaces they’ve created at the Viceroy, Royalton, and Highline hotels, and restaurants like John Dory Oyster Bar and The Dutch.
“Our starting point is love: loving an object, loving a space, thinking of an experience we want to have,” Standefer says. It’s not just about what’s new or in fashion; the two have a humility that allows them to comb over memories and the familiar, searching for aesthetic details and ideas that will make you experience emotions. It’s just going to be a different emotion depending on where you are. Guests at the Freehand in Miami, Chicago, and soon Los Angeles will pick up more on the handcrafted, homey sparseness of the hostel/hotels, while the rarified Chicago Athletic Association, a historic landmark and soon-to-be-hotel, will attract a ritzier crowd. Each project inhabits its proper space. Filled with all the right particulars, they become fully developed worlds of their own.
This article appears in the spring 2015 issue of BlackBook on stands now.