Watch him. A month after dusting off the all-white Batman suit he usually reserves for casual events like prom or Kim and Kanye’s wedding for his “Batman” music video, Jaden Smith is back at it again with a new single called “Watch Me.” With a guitar-heavy production reminiscent of Kanye West’s “Black Skinhead,” the new track has a chanting hook and a sound fit for arena shows, which he might be headed toward.
To say that the gender-defying young rapper, artist, and water bottle entrepreneur is having a big moment lately is an understatement. Besides the two new singles for his upcoming Syre album, Smith has also been busy teasing the debut of a K-POP single and establishing a partnership between Roc Nation and his art collective MSFTSrep, the art collective he runs with his sister Willow.
As part of the new deal, the Smith siblings and their friend Harry Hudson (currently the only three artists in the collective) will produce music under the Roc Nation name. The news is surprising given that the collective has been intentionally vague since its inception in 2013.
In typical Jaden Smith fashion, the website describes the group as “a creative work force dedicated to supporting and waking up the population of planet earth, through attaining knowledge and personal growth. But even that puts it into a box. Anything that could be put into words puts it in a box, because MSFTSrep is more of an expression rather than an explanation.”