New Gucci Watch Campaign Riffs on Meme Culture

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Gucci’s creative director Alessandro Michele proves his knack once again for being in tune with today’s youth culture. Indeed, the new watch campaign for the collection Les Marché Des Marveilles plays on the idea of memes, using the hashtag #TFWGucci (That Feeling When Gucci).

The designer enlisted meme creators to market the watches around relatable situations, often times employing humor. However, the past few days have shown that perhaps this time Gucci might have tried a little too hard.

The Internet world has been split on their judgment of the memes, some finding them cringe-worthy and unoriginal, with others finding them funny and relatable. All of the artwork can be viewed on Gucci’s microsite specific to this campaign. Browse on and judge on!






FIRST LOOK: CJ Hendry + Louboutin Exhibition at Art Basel Hong Kong

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Art and commerce seamlessly merge in the work of New York-based Australian artist CJ Hendry; indeed her latest work was created in collaboration with legendary French shoe designer Christian Louboutin.

The fittingly titled Complimentary Colors debuts March 21st at the Anita Chan Lai-ling Gallery at the Fringe Club in Hong Kong, Hendry’s first time showing in Asia. The artist’s fascination with material and pop culture has previously translated into her signature large scale, photorealistic black-and-white drawings of consumer goods. But this time around she’s turned her focus to an unmitigated celebration of color.

Specifically highlighting the color red as an homage to the iconic Louboutin soles, Hendry’s meticulously rendered, mesmerizing wax pencil drawings of thick oil paint dazzle in their vividness.

“I find drawing very intimate, as opposed to other mediums,” Hendry explains. “Drawing allows you to get very close to your craft; and I can reach that new level of detail in each piece. Pencils are very different from my usual medium: ink.” The artist by her own admission has OCD, so messy oil paints were actually never really a reasonable option.


  • Christian Louboutin by Paolo Ferrarini
  • Cj Henry by Matthew Kelly


This isn’t the first time she’s been inspired by Louboutin’s designs. Her series The Trophy Room in 2016 (her debut New York show) featured a So Kate heel dipped in bronze, before becoming the focus of one of her ink sketches; it was that work that caught the attention of Louboutin. Noting the obvious synergy between the two, he gushes, “There is something I love in her work that is very playful; and you can feel the artisanship.”

Since 2013 Louboutin has chosen the week of Art Basel Hong Kong to showcase emerging artistic talent. Hendry enthuses, “[Louboutin] is a force whose work I’ve admired for many years. For me, the brand represents what it is to be a strong female – they started with and maintain such a strong product: a high heel. I also love how colorful and playful they are, something I find really engaging. And I appreciate that they are willing to support a young artist like myself.”

Thoughtfully, she stops to reflect and shed light on her apparent obsession with brands: “I don’t think it was intentional to start. It was something that came from a very true place of where I was at the time. I’m interested to see where this new direction will take me.” And so are we.


Iconic 70s Brand Fiorucci is Back With A London Pop-Up Store

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Fiorucci, the iconic brand of the 70s favored by such names as Andy Warhol and Madonna (it was known in its time as the ‘daytime Studio 54’), makes its grand return to retail shelves with a pop-up shop at Selfridges in London.

Elio Fiorucci, the brand’s founder, has been credited with the invention of stretch denim, and the brand is known to be responsible for popularizing such modern style essentials as camouflage and leopard print. While Fiorucci is now deceased, the label was taken over by Janie and Stephen Schaffer in 2015, the two of whom have created a new website and Instagram for the brand. The Selfridges pop-up marks the first IRL event of Fiorucci’s new incarnation, and it certainly pays its respects to labels lost: imagery of the brand’s famous logo, two cherubs a-la Raphael, are everywhere, as well as homage to the famous ads of the 70s featuring, largely, women’s butts in tight jeans, as well as Polaroids of some of the brand’s early adopters, like a young, smiley Madge.

The pop-up shop certainly takes a fresh update on classics, with modern bomber jackets and flare denim part of its latest offerings, as well as custom onsite embroidery work. Check out some of the brand’s new content below:

Fiorucci Empire. Pop-Up at Selfridges. NOW available in PINK. @theofficialselfridges #fiorucci #selfridges

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Meet Edie, a highwaisted flare. Available now at @barneysny

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Givenchy Hires Its First Female Creative Director

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Photo: @GivenchyOfficial on Instagram

Givenchy has at last replaced its former creative director Riccardo Tisci with Chloé mastermind Clare Waight Keller. The designer will be Givenchy’s first female Creative Director and is scheduled to begin May 2, marking the end of her 6-year tenure at Chloé.

Keller will be responsible for both men’s and women’s ready-to-wear for the brand, as well as all accessories and couture shows.

Givenchy chief executive officer Philippe Fortunato told WWD, “She has this great ability to break the rules and innovate without making a revolution. Her very focused approach will help the brand in building the ongoing momentum we have—and taking it to the next level.”

Today’s news follows the announcement that Jil Sander’s Creative Director of three years, Rodolfo Paglialunga, will be leaving the German fashion brand.

Keller and Givenchy both took to Instagram to announce the big news:


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The journey begins

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INTERVIEW: Angela Missoni on Her New ‘Salotto’ Art Project

© 2017 Scott Rudd
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Enter Angela Missoni’s salotto, or living room, above the Missoni boutique on Madison Avenue, and it’s like being transported to nonna’s house in Italy – except with a whole lot of creativity thrown into the mix. The space is meant to make Missoni’s friends and customers feel like they are a guest in one of her homes; and indeed such was the case as right away when an Italian assistant insisted we have an espresso and some lasagna. With a quick stroll through the intimate space, that image is fortified by personal pictures and memorabilia from Missoni’s family. In the corner sits a stunning mosaic round table, where guests can interact while making crafts and bond through the beloved Italian arts of conversation and food.

The space is also meant to be an immersive experience of contemporary art. Dispersed around the salotto are art pieces from Missoni’s personal collection, some of which are available for purchase. It’s all part of the brand’s ongoing Surface Conversion project, dubbed as such from the concept of Missoni lending the space to artists to convert as they will.


© 2017 Scott Rudd @scottruddevents


This particular exhibition, the second in the series, is dramatically titled Surface Conversion Presents Kreëmart “Salotto Angela Missoni,” and was dreamed up by Missoni’s longtime friend Raphael Castoriano, the founder of Kreëmart – which brings the worlds of art and sugar together. As Missoni mentions, the two share a similar aesthetic; hence was born the idea of the performance art piece on display, “La Veglia,” by artist Romina de Novellis – who unravels 20,000 meters of custom-made red Missoni yarn in a contained area. In order for the intimacy of the piece to be achievable, Castoriano suggested the space also be intimate…thus, the birth of the salotto.

“La Veglia” the performance was by private invitation only – the result, an intricate sculpture of yarn, will be on display afterward for the general public.

We caught up with Missoni to discuss the project more extensively.



 How did the idea of this project come about?

It started a few years ago, thinking that maybe this location, this shop, this area is full of interesting art centers – and I thought of an art space. I have a lot of friends and parties so I thought let’s make an interesting space, a project that I called Surface Conversion, which means I give out the space to an artist to reinterpret it. The artist this past November used the windows. For this project with Romina I made her a special yarn for her performance. Since it is a “home” performance, it needed to be done in an intimate space. So basically this became an installation like my house, like a salotto, so she could perform. In fact this area could be my house, because any artist that you see around, those are all artists that I have.

Tell us about the process of choosing the artists for the salotto?

I am not a professional collector and I don’t call myself a collector. I am an assembler. There is no regular process. I might bump into an artist at a fair, but fairs are becoming too much, too much stress…it’s not anymore what I like to do. One of my bigger passions is flea markets. I also love second-hand shops, so my house is a mix up of values – even though the pieces are all precious to me. I often reassemble as well, bringing a second life to abandoned pieces.

In fashion, you seem to be drawn to ethnic elements. Does that also attract you in art?

I am very much attracted to arts and crafts, so I do have a fascination for artists who work with texture or artifacts. But at the same time, I also have a big fascination for conceptual artists, which is exactly the opposite. I am a very curious person, attracted to many, many things, those that surprise me.

What are your favorite museums and galleries here in New York? And worldwide?

Definitely the Guggenheim. I love the Smithsonian museum [in D.C.]. I try to see them all. I love the MET. I try to go to Naples once a year, and I make a point that I try to see all of the city. So this year it was the Museum of Capodimonte, at which I saw Barroco Napolitano. Last year I went to see Pompeii. I stop at Museo Provinciale della Ceramica di Vietri, and I get so inspired by the tiles there, every time! I just am very, very curious. Yesterday a Mexican artist stopped by and showed me her work through her book. And I said, but I know your work, I saw an exhibition of yours ten years ago in Puebla. And she was amazed! So it’s how I am, sort of random and curious.

This conversion space for artists – could it one day be a host space for aspiring designers?

No, not at the moment. But actually one thing I would really like to do is a museum for Missoni…and to make the history available for young designers to study – because I have amazing archives not yet organized. It’s sixty-five years of fashion history, so it would be great if I could do it.

What is your ultimate goal for the surface conversion project?

My goal for this project is to really give another vision to the store, to give the customer a different experience. And for me to find a reason to come to New York! But really to have a space to see people, since I don’t have a house in New York. I think we will go with this project until the summer, and then I have a new one in September.

Designer Azede Jean-Pierre to Make Uniforms for Students in Haiti

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Photo: @Azede on Instagram

Rising fashion designer Azede Jean-Pierre is collaborating with local Haitian business owners to design free uniforms for the country’s schools, the Cut reports. Jean-Pierre returned to Haiti, her home country, and met with several groups, including Artists for Peace and Justice, to organize the project.

Jean-Pierre will work with Haitian artists to produce the garments, which will arrive in 12 different schools in time for the 2017-2018 school year beginning this fall. “I am excited about the project. All education in Haiti is private, and I know firsthand how difficult it is for families to afford the tuition, let alone the additional necessities like books, transportation, and the uniforms,” she said to New York Magazine. “This project gives parents much-needed support, and it’s my hope that it will increase the efficiency of the traditional attire, as well as boost student self-esteem.”

Jean-Pierre is known for her structural designs, which have been worn by fashion icons like Michelle Obama and Solange Knowles in the past. See below:


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Paris Fashion Week: Revisiting Decades of Style

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Image: Kenzo 

Paris Fashion Week has been ongoing for a few days now, and as always chic luxury is served. Designers seem to be drawing elements from the decades of the 60s, 70s, and 80s. Although many trend-setting designers have still yet to show, here’s a summary of potential trends.

60s: Pastels and Pop Art

Numerous designers opted to not shy away from color. Some opted for a feminine vibe with the use of pastels while others were bold with the use of Pop Art colors. Beautiful pastel pinks and baby blues were seen at Rochas, while Carven and Lanvin brought peachy prettiness.
The whole spectrum of Pop Art colors –– from hot pink, to jazz blue, to chartreuse yellow, was seen at Kenzo – La Collection Memento and Guy Laroche.


70s: Flowery/Psychedelic Prints, Easy Silhouettes, and Earthy Colors

The 70s continued continued serving as a major source of inspiration. Prints ranged from plaid, as seen at Chloé, to flower power at Vanessa Bruno. Meanwhile, Dries Van Noten and Manish Arora presented psychedelic-inspired prints.
Silhouettes of the decade were also prominent. Isabel Marant presented flowing boho dresses, while billowy tops were seen at Carven. Fur statement-making coats were also prime du jour, as seen at Balmain, Faith Connexion, and Wanda Nylon.
Earthy and muted colors were also prominent on the runway.


80s: Power Silhouettes

The 80s: a decade remembered for powerful women! Strong, square shoulders were a major trend the past few days, being seen at Carmen March and Saint Laurent. High-waisted cinched pants also made a strong return, as seen at Carven and Isabel Marant. On the other hand, Chloé reminded us of the easy-breezy coolness of track- suit pants.




Gigi Hadid Photographs Zayn in the Chateau Marmont for SS17 Versus Campaign

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Photography by Gigi Hadid for Versus Versace

The SS17 Versus Versace campaign has arrived, and with it, model Gigi Hadid’s foray into photography. Starring in the candid new images? Hadid’s own hubby and One Direction-er turned bad boy heartthrob Zayn.

“It was sick to work with Versus. Donatella is a G,” says Zayn. “It was extra special that Gigi shot the campaign. Looking forward to following up with my Versus collection that drops in June.”

Donatella Versace says of the campaign: “The Versus campaign captures everything that is special about ZAYN, Gigi and Adwoa. They are young people who define the mood of their generation with their honesty, energy and their love.”

The images were shot at LA’s famous Chateau Marmont, along with female model Adwoa Aboah, with Art Direction by Erik Torstensson.

Take a look below:

Paris Fashion Week: What Happened to Saint Laurent Menswear?

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Pictured: YSL Spring ’17, Illustrated by Hilton Dresden

Later today, Anthony Vaccarello will present his Women’s Ready-To-Wear collection in Paris. According to T Magazine, the newly appointed designer will present his first set of men’s looks—apart from a single model in sheer blouse and trousers shown at his debut in September. Following Hedi Slimane’s departure in April, the slot usually reserved for Saint Laurent menswear has remained vacant for two seasons. A curious choice, given that menswear was one of the fastest growing sectors in the business.

Although Kering does not release a break down by gender, under Slimane the brand saw double-digit growth for consecutive quarters. With the men in leather jackets and jhodpur boots flooding the streets, and the recent boost in men’s sales across the luxury spectrum, it’s clear that the male market cannot be ignored.

Unlike Slimane, who has had a devout men’s following since his days at Dior Homme, Vaccarello has limited experience in menswear—his eponymous line was exclusively women’s. While he did dabble with men’s designs while at Versus Versace, he is primarily interested in womenswear. According to multiple sources, even with the brief display of menswear set to be unveiled later today, Vaccarello is relatively uninvolved in the men’s side of the business at Saint Laurent.

Indeed, the two seasons since his appointment have been stocked with staid Slimane era re-issues. With a rabid male fan base and a burgeoning men’s designer market, will Saint Laurent let the men’s line fall behind? Or, rather, like some have suggested, bring in a dedicated men’s designer to reinvigorate the slick rocker chic look Slimane ushered in? Only time will tell. However, today’s presentation will be a strong indicator of what is to come.