Though the official line was that Nordstrom dropped Ivanka Trump simply because the clothes weren’t selling – the retailer has been elevated to the role of “hero” by those forming the opposition to our new President’s early core policy decisions. So there is a particular satisfaction in helping them to support young, up-and-coming talent.
And indeed, this week Nordstrom launched ‘The Lab,’ which will showcase the next generation of designers, featuring selected items from carefully chosen fashion unknowns. A project of SPACE, a boutique-within-a-store overseen by VP of Creative Projects Olivia Kim, the program’s inaugural five are NYC’s Eckhaus Latta (pictured above), young Canadian Vejas (Kruszewski), Turkish-but-London-based Dilara Findikoglu (we love her provocative rocker chic), Natalia Alaverdian’s A.W.A.K.E., and punky Eric Schlösberg.
“We wanted to find a way to show the truly new brands just starting out,” enthuses Kim, “and to recognize the great, raw talent out there. The Lab is for the designers who have just launched their collections, did their first show, maybe used their friends as models and showed in a basketball court in the Lower East Side. It’s true, authentic and they’re creating beautiful collections that we want to share with our customers.”
‘The Lab’ will be available at select Nordstrom locations: LA, Chicago, Vancouver, Toronto, flagship Seattle and Nordstrom.com/SPACELab. It will be refreshed with each new season.