For the past few days, BlackBook has been attending events for Social Media Week 2012. Yesterday’s panels included "The Future of Sharing," "How Street Style Blogs Affect Retail and Design," and keynote presentations from Scott Belsky, CEO of Behance, and Chris Kaskie, President of Pitchfork Media. It wasn’t until last night that we finally had a chance to wet our feet in some SMW nightlife. With a full roster of after-parties set to end this year’s event on a high, or at least drunk note, these next few days will entail boozing and schmoozing of the networking type.
Last night’s UPlanMe Launch took place at Pranna, an upscale lounge and restaurant in downtown Manhattan. We meant to hit up the Instagram NYC Community Party at Tribeca Grand Hotel, but by the time we got elsewhere, reports were flying in via Twitter that it had been filled over capacity and didn’t have WiFi. We stayed at Pranna and got ourselves a drink, chatting with UPlanMe Co-Founder and former BlackBook Senior Account Executive Brian Kantor.
"What UPlanMe strives to do," Kantor said, "is to take everything in our users busy lives that they’re interested in, all of the events and everything in their schedules that’s going on from their favorite bands to TV shows, restaurants, bars, all your favorite brands, and put it directly into your account here." Kantor and colleague Sean Barkulis started the website in 2011.
As the "Pandora for your social life," the UPlanMe website provides users with a personalized calendar based on their interests, suggesting events that UPlanMe’s "Busy Bee" selects individually.
Partnered with Medea Vodka, Radeberger, and Summerstage at last night’s event, UPlanMe has additional services for businesses seeking to directly communicate events to their consumers, and offers analytic and demographic information straight from the site.
"So when you need to find a new shirt for an event that you have tonight," Kantor said, "You can go to your UPlanMe calendar and see all your favorite brands, saying well these 5 brands are having in-store events today, I should go check them out, or I want to stay home with my significant other tonight and just watch TV, which of my favorite shows are on?’"
In the spirt of SMW, Kantor discussed with us the uniqueness of each online platform, acknowledging that there’s really no such thing as "typical" in the world of social media.
"Facebook is all about communicating with your friends, and Twitter is essentially the new global news organization. We focus on capturing our users while they’re in the act of planning their lives."