Photo courtesy Simon Freund
Contemporary artist Simon Freund has qualms with our culture’s incessant desire to purchase new products we don’t need. The holiday shopping season served as a catalyst for Freund’s ongoing frustration, citing Black Friday as one of the biggest drives for his new six-chair series aptly titled, “Shopping Bags.”
In a recent interview with HUH Magazine, Freund expressed his anger toward the retail industry: “Brands should ask themselves why they are doing what they are doing […] If the first answer is money, I think there is not much you can do to make a brand more socially or economically aware, but brands have shown that there are other answers.”
Using a number of simple, black frame chairs and sourced shopping bags, the German artist targets discount-loving brands, including Aldi, COS, Supreme, Primark, Acne Studios and Wood Wood. “If you have a good product at a good price there is absolutely no reason to make it any cheaper, unless your products are not as good as you promised,” Freund said.
See the full series, below: